Charisma [kuh-riz-muh] is compelling attractiveness or charm that can inspire devotion in others.
Scholars in sociology, political science, psychology, and management reserve the term for a type of leadership seen as extraordinary; in these fields, the term ‘charisma’ is used to describe a particular type of leader who uses ‘values-based, symbolic, and emotion-laden leader signaling.’
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The Daily Omnivore 