Archive for September, 2020

September 27, 2020

Mariko Aoki Phenomenon

Bathroom reading

The Mariko Aoki phenomenon is a Japanese expression referring to an urge to defecate that is suddenly felt after entering bookstores. The phenomenon’s name derives from the name of the woman who mentioned the phenomenon in a magazine article in 1985.

According to Japanese social psychologist Shozo Shibuya, the specific causes that trigger a defecation urge in bookstores are not yet clearly understood, and it is sometimes discussed as one type of urban myth or a mild form of mass psychogenic illness.

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September 14, 2020

Brushing

Fake reviews

Brushing is a type of fraud used in e-commerce that boosts a seller’s ratings by sending unsolicited products to individuals to raise order counts and substantiate fake reviews.

A seller can engage in brushing by paying someone a small amount to place a fake order, or just using another person’s information to place an order themselves. Because a shipment usually has to take place for an order to be considered valid by the e-commerce site, the seller will frequently ship an empty box or some cheap item. These fake orders, if unnoticed, can boost the seller’s rating, which can make it more likely that their items will appear at the top of search results on e-commerce sites.

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September 12, 2020

Blowin’ in the Wind

The Gaslight Cafe

Blowin’ in the Wind‘ is a song written by Bob Dylan in 1962 and released as a single and on his album ‘The Freewheelin’ Bob Dylan’ in 1963. It has been described as a protest song, and poses a series of rhetorical questions about peace, war, and freedom. The refrain ‘The answer, my friend, is blowin’ in the wind’ has been described as ‘impenetrably ambiguous: either the answer is so obvious it is right in your face, or the answer is as intangible as the wind.’

The song was published for the first time in May 1962, in the sixth issue of Broadside, the magazine founded by Pete Seeger and devoted to topical songs. The theme may have been taken from a passage in folk singer Woody Guthrie’s autobiography, ‘Bound for Glory,’ in which Guthrie compared his political sensibility to newspapers blowing in the winds of New York City streets and alleys. Dylan was certainly familiar with Guthrie’s work; his reading of it had been a major turning point in his intellectual and political development.

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September 11, 2020

Mnemonic

Elaborative encoding

mnemonic [ni-mon-ik] (the first ‘m’ is not pronounced) device, or memory device, is any learning technique that aids information retention or retrieval (remembering) in the human memory.

Mnemonics make use of elaborative encoding (connecting concepts you want to remember to preexisting knowledge visually, spatially, semantically or acoustically) and other retrieval cues as tools to encode any given information in a way that allows for efficient storage and retrieval. Mnemonics aid original information in becoming associated with something more accessible or meaningful—which, in turn, provides better retention of the information.

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September 4, 2020

First Growth

Bordeaux Wine Official Classification of 1855

First Growth (French: ‘Premier Cru’) status is a classification of wines primarily from the Bordeaux region of France.

The need for a classification of the best Bordeaux wines arose from the 1855 World’s Fair, the ‘Exposition Universelle de Paris.’ The result was the ‘Bordeaux Wine Official Classification,’ a list of the top ranked wines, named the ‘Grand Crus Classés’ (Great Classified Growths). With several thousand Chateaux producing their wines in Bordeaux, to be classified was to carry a mark of high prestige.

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September 1, 2020

Windshield Phenomenon

Decline in insect populations

The windshield phenomenon is a recent observation that fewer dead insects accumulate on the windshields of people’s cars. It has been attributed to a global decline in insect populations caused by human activity.

As early as the 2000s, it became a commonplace observation among drivers that windscreens after a long drive no longer had to be cleaned of a myriad of insects. In 2016, Canadian naturalist John Acorn noted that the phenomenon had recently become a meme but questioned whether it is ‘reasonable to assume that windshields can tell us something about the overall numbers of insects’ and also that ‘humans are notoriously bad at detecting trends.’

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