Brushing is a type of fraud used in e-commerce that boosts a seller’s ratings by sending unsolicited products to individuals to raise order counts and substantiate fake reviews.
A seller can engage in brushing by paying someone a small amount to place a fake order, or just using another person’s information to place an order themselves. Because a shipment usually has to take place for an order to be considered valid by the e-commerce site, the seller will frequently ship an empty box or some cheap item. These fake orders, if unnoticed, can boost the seller’s rating, which can make it more likely that their items will appear at the top of search results on e-commerce sites.
read more »
The Daily Omnivore 