Italian Sounding is a marketing phenomenon consisting of words and images, color combinations (the Italian tricolor) and geographical references for brands that are evocative of Italy to promote and market products – especially but not exclusively agri-food – that are not actually Made in Italy.
The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called ‘Directorate General for the Protection of Industrial Property – Italian Patent and Trademark Office’ (DGTPI-UIBM).
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The Daily Omnivore 