Archive for January 5th, 2022

January 5, 2022

Italian Sounding

Denominazione di origine controllata

Italian Sounding is a marketing phenomenon consisting of words and images, color combinations (the Italian tricolor) and geographical references for brands that are evocative of Italy to promote and market products – especially but not exclusively agri-food – that are not actually Made in Italy.

The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called ‘Directorate General for the Protection of Industrial Property – Italian Patent and Trademark Office’ (DGTPI-UIBM).

read more »