Archive for May, 2022

May 28, 2022

Zima

Malt drink

Zima Clearmalt was a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. Its production in the U.S. ceased in 2008, but it was still marketed in Japan until 2021. MillerCoors promoted a limited release of Zima in the summers of 2017 and 2018.

Zima means ‘winter’ in Slavic languages. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime drink was part of the ‘clear craze’ of the 1990s that produced products such as Crystal Pepsi and Tab Clear. Early advertisements for Zima described it as a ‘truly unique alcohol beverage’ and used the tagline ‘Zomething different.’

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May 23, 2022

Socialist Fraternal Kiss

My God, Help Me to Survive This Deadly Love

The socialist fraternal kiss was a special form of greeting between socialist leaders. The act demonstrated the special connection that exists between socialist countries, consisting of an embrace, along with a series of three kisses on alternate cheeks. In rare cases, when the two leaders considered themselves exceptionally close, the kisses were given on the mouth rather than on the cheeks.

The fraternal kiss became famous via Erich Honecker and Leonid Brezhnev, who were photographed exercising the ritual. The photograph became widespread and it was subsequently reproduced into a graffiti painting on the Berlin Wall named ‘My God, Help Me to Survive This Deadly Love.’

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May 3, 2022

Preparedness Paradox

y2k

The preparedness paradox is the proposition that if a society or individual acts effectively to mitigate a potential disaster such as a pandemic or other catastrophe so that it causes less harm, the avoided danger will be perceived as having been much less serious because of the limited damage actually caused.

The paradox is the incorrect perception that there had been no need for careful preparation as there was little harm, although in reality the limitation of the harm was due to preparation. Several cognitive biases can consequently hamper proper preparation for future risks.

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May 2, 2022

Accidental Discovery

Author and researcher Royston Roberts has said that various discoveries required a degree of genius, but also some lucky element for that genius to act on.  Author Richard Gaughan wrote that accidental discoveries result from the convergence of preparation, opportunity, and desire.

Major everyday discoveries that were helped by luck in some way include products like vulcanized rubber, teflon, nylon, penicillin, cyanoacrylate (Super Glue), the implantable pacemaker, the microwave oven, Scotchgard, Saran wrap, Silly Putty, Slinky, safety glass, the propeller, artificial snowmaking, stainless steel, Perkin’s mauve (one of the first synthetic dyes), and popsicles. Most artificial sweeteners have been discovered when accidentally tasted, including aspartame and saccharin.

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