Posts tagged ‘Brand’

February 19, 2019

Enchroma

Color blindness

Enchroma lenses are glasses designed to improve and modify some aspects of color vision deficiency for color blind people. Glass scientist Dr. Donald McPherson invented Enchroma glasses by accident. He originally invented this type of lens to protect surgeons during laser operations. In 2002 at the Ultimate Frisbee tournament in Santa Cruz, California McPherson lent a pair to a friend who was color blind. His friend saw colors he had never seen before.

McPherson started studying color blindness, and with Andrew Schmeder founded the company EnChroma Inc. in 2010 to sell glasses that compensate for color vision deficiency. Enchroma glasses target people with difficulties in distinguishing reds and greens. The first pair of commercial glasses were released in 2012.

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February 19, 2018

George Foreman Grill

Foreman Grill

The George Foreman Lean Mean Fat-Reducing Grilling Machine, commonly known as the George Foreman Grill, is an indoor, electrically heated grill manufactured by Spectrum Brands. It is promoted by former boxing champion George Foreman. Since its introduction in 1994, over 100 million George Foreman grills have been sold worldwide.

The Lean Mean Fat-Reducing Grilling Machine, as it became known, was introduced in 1994 and promoted with distinctive infomercials which featured Foreman. A combination of his affable personality and the unique features of the product made it a huge success. Such was the popularity of these infomercials that Foreman’s famous tagline, ‘It’s so good I put my name on it!,’ is now part of popular culture. In Asia, the grill is endorsed and promoted by both George Foreman and Jackie Chan.

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January 19, 2017

Jorg Gray

JG6500

Jorg Gray is a California-based brand of men’s and women’s watches. They are best known as the favored watch of U.S. President Barack Obama and the U.S. Secret Service. Jorg Gray was established as a watch line in 1998 by Logomark, Inc. based in Tustin, California. Originally Jorg Gray timepieces were manufactured as a high end promotional item for corporations and federal agencies. Jorg Gray became a retail only brand in 2009. The company has since expanded their line and launched a women’s collection in late 2013. There are currently over 250 authorized dealers the U.S. and the brand can be found in retail stores in Asia, Europe, the Caribbean, and South America.

President Obama received his original JG6500, the ‘official’ model of the Secret Service in 2007 as a birthday gift from his security team and has been documented wearing it. Shortly thereafter Jorg Gray created a commemorative edition of the timepiece. Each watch comes with an individualized serial number and an inscription, laser engraved on the case back. Other government agencies around the world, including the London Metropolitan Police, now also wear watches made by Jorg Gray.

 

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October 31, 2016

Tootsie Pop

shooting star indian

wise-owl

Tootsie Pops are hard candy lollipops filled with chocolate-flavored chewy Tootsie Rolls (a taffy-like candy that has been manufactured in the U.S. since 1907). They were invented in 1931 by Lukas R. ‘Luke’ Weisgram, an employee of The Sweets Company of America. The company changed its name to Tootsie Roll Industries in 1969.

Tootsie Pops are known for the catch phrase ‘How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?’ The phrase was first introduced in 1969 an animated commercial. In the original television ad, a questioning boy poses the question to a cow, a fox, a turtle and an owl. Each one of the first three animals tells the boy to ask someone else, explaining that they’d bite a Tootsie Pop every time they lick one. Eventually, he asks the owl, who starts licking it, but bites into the lollipop after only three licks, much to the chagrin of the boy, who gets the empty stick back. The commercial ends the same way, with various flavored Tootsie Pops unwrapped and being ‘licked away’ until being crunched in the center.

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October 26, 2016

Birdwell Beach Britches

birdwell

Birdwell, makers of Birdwell Beach Britches, is an American surf clothing company headquartered in Santa Ana, California. Founded by Carrie Birdwell Mann in 1961, the company manufactures and sells customized heavy-duty swimsuits, which are sold internationally. With four basic models, various fabrics, including Surfnyl, Tectyl, heavy nylon, sailcloth, and canvas, more than 40 colors, and various other options, the combinations that can be created are nearly endless. The company’s motto is ‘We don’t build 1000 things. We build one thing 1000 ways.’

The swimsuits themselves, which resemble board shorts, are paneled swimsuits, with waistbands resembling those of boxing trunks, always double-stitched, always with two layers of fabric. These shorts are known and favored among surfers, lifeguards, and paddleboarders, because of their quick-drying design and extreme durability; with an estimated 10 years for average use, and two to five years for more strenuous use. On all of the trunks there is a 2 square inch logo, of a stylized anthropomorphic surfboard, wearing, of course, Birdwell Beach Britches, nicknamed ‘Birdie.’

January 11, 2016

Knee Defender

knee defender

The Knee Defender is a device that an airplane passenger can place on the struts that support his/her drop-down airplane seat tray table to limit the extent to which the seat directly in front of him/her can be reclined. The device was invented by Ira Goldman, and it was first sold to the public in 2003.

In August 2014, on a United Airlines flight from Newark to Denver, an argument developed between a passenger using a Knee Defender and the passenger seated in front of him who wanted to recline. Ultimately the pilot diverted the flight to Chicago and both of those passengers were deplaned.

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December 12, 2015

Smell-O-Vision

Scent of Mystery

Smell-O-Vision was a system that released odor during the projection of a film so that the viewer could ‘smell’ what was happening in the movie. The technique was created by inventor Hans Laube and made its only appearance in the 1960 film ‘Scent of Mystery,’ produced by Mike Todd, Jr., son of film producer Mike Todd. The process injected 30 odors, such as freshly-baked bread, pipe tobacco, and salty ocean air, into a movie theater’s seats when triggered by the film’s soundtrack.

The use of scents in conjunction with film dates back to 1906, before the introduction of sound. In this first instance, a 1958 issue of ‘Film Daily’ claims that Samuel Roxy Rothafel of the Family Theatre in Forest City, Pennsylvania, placed a wad of cotton wool that had been soaked in rose oil in front of an electric fan during a newsreel about the Rose Bowl Game. Arthur Mayer installed an in-theater smell system in Paramount’s Rialto Theater on Broadway in 1933, which he used to deliver odors during a film. However, it would take over an hour to clear the scents from the theater, and some smells would linger for days afterward.

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November 5, 2015

ChromaDepth

chromadepth

Chromadepth is a patented system from the company Chromatek (a subsidiary of American Paper Optics since 2002) that produces a stereoscopic effect based upon differences in the diffraction of color through a special prism-like holographic film. Chromadepth glasses purposely exacerbate chromatic aberration (the failure of a lens to focus all colors to the same convergence point) and give the illusion of colors taking up different positions in space, with red being in front, and blue being in back.

The effect works particularly well with the sky, sea or grass as a background, and redder objects in the foreground. From front to back the scheme follows the visible light spectrum, from red to orange, yellow, green and blue. This means any color is associated in a fixed fashion with a certain depth when viewing. As a result, ChromaDepth works best with artificially produced or enhanced pictures, since the color indicates the depth.

 

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May 13, 2015

Pappy Van Winkle’s Family Reserve

pappy

Pappy Van Winkle’s Family Reserve is the flagship brand of bourbon whiskey owned by the ‘Old Rip Van Winkle Distillery’ company (which does not actually own or operate a distillery, but rather has it produced under a contract with another company). It is distilled and bottled by the Sazerac Company at its Buffalo Trace Distillery in Frankfort, Kentucky. It is often regarded as one of the finest bourbons in the world, and is rare to find on the market due to its very low production and high demand. The product has a cult-like following. Famous chefs such as Anthony Bourdain and David Chang have favored the product.

‘Food Republic’ reported that Chef John Currence said: ‘There’s Pappy Van Winkle, then there’s everything else.’ Bourbon aficionados have shown up in droves to get a small chance in a lottery to purchase some. It has been called ‘the bourbon everyone wants but no one can get.’ A writer for ‘The Wall Street Journal’ said ‘You could call it bourbon, or you could call it a $5,000 bottle of liquified, barrel-aged unobtanium.’ Jen Doll wrote in ‘The Wire,’ ‘It’s an age-old dilemma (supply and demand) leading to an age-old marketing dream (a product that can’t be kept on the shelves … money in the pockets … bourbon in the bourbon snifters).’

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September 16, 2013

Google Nexus

Google Nexus is a line of mobile devices using the Android operating system produced by Google in conjunction with several manufacturers. Devices in the Nexus series do not have manufacturer or wireless carrier modifications to Android (such as custom graphical user interfaces), and have an unlockable bootloader to allow further development and end-user modification.

Nexus devices are the first Android devices to receive updates to the operating system. The Galaxy Nexus by Samsung is one of the few smartphones recommended by the Android Open Source Project for Android software development. The first Nexus product was the Nexus One by HTC, released in January 2010. It was released with Android 2.1 Eclair, and was updated in May 2010 to be the first phone with Android 2.2 Froyo.

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September 10, 2013

Rally Fighter

local motors

The Rally Fighter is the first automobile manufactured by Local Motors. The car is designed under a freely distributable Creative Commons license. It was featured in an episode of the American version of the television show ‘Top Gear.’

The Rally Fighter was also featured on the Discovery Channel television show ‘Game Changers’ showing the build process that customers who purchase a Rally Fighter would go through. The Rally Fighter is an automobile built by the customer at a Micro Factory owned and operated by Local Motors.

September 1, 2013

Swedish Fish

Malaco

Swedish Fish is a fish-shaped wine gum (gum drop type) candy. In 1957, Malaco, a Swedish confectionery manufacturer, expanded its business by exporting a few of their products to North America. Various licorice ribbon and licorice lace candies were the first products to be exported. Malaco CEO Thor Fjørgerson called the move ‘a landmark day for Sweden/US relations.’

International trade experts hailed the move, as it allowed Malaco to extend its brand beyond the Scandinavian Peninsula. Malaco’s export trade grew and in the late 1960s and early 1970s, Swedish Fish and Swedish Berries were developed specifically for the North American market. Malaco was eventually acquired by Leaf International.

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