Posts tagged ‘Brand’

July 28, 2022

Trek

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Trek Bicycle Corporation is a bicycle and cycling product manufacturer and distributor under brand names Trek, Electra Bicycle Company, Bontrager, and Diamant Bikes. The company has previously manufactured bikes under the Gary Fisher, LeMond Racing Cycles, Klein, and Villiger Bikes brand names.

With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 independently owned bicycle shops across North America, subsidiaries in Europe, Asia, South Africa, as well as distributors in 90 countries worldwide. Most Trek bicycles are manufactured outside the U.S. in countries including the Netherlands, Germany, Taiwan, and China.

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May 28, 2022

Zima

Malt drink

Zima Clearmalt was a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. Its production in the U.S. ceased in 2008, but it was still marketed in Japan until 2021. MillerCoors promoted a limited release of Zima in the summers of 2017 and 2018.

Zima means ‘winter’ in Slavic languages. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime drink was part of the ‘clear craze’ of the 1990s that produced products such as Crystal Pepsi and Tab Clear. Early advertisements for Zima described it as a ‘truly unique alcohol beverage’ and used the tagline ‘Zomething different.’

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January 1, 2021

Chia Pet

Bob Ross

Chia Pets are American styled terracotta figurines used to sprout chia, where the chia sprouts grow within a couple of weeks to resemble the animal’s fur or hair.

A range of generic animals has been produced, including a turtle, pig, puppy, kitten, frog, and hippopotamus. Cartoon characters have also been licensed, including Garfield, Scooby-Doo, Looney Tunes, Shrek, The Simpsons, and SpongeBob. Additionally, there are Chia Pets depicting real people, including Barack Obama and Bob Ross.

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October 9, 2020

Quality Bicycle Products

Surly Bikes

Quality Bicycle Products (QBP) is the largest distributor of bicycle parts and accessories in the bicycle industry. The Minnestota-based company owns nineteen brands including Salsa, Surly, and All-City. QBP is also the exclusive U.S. distributor of Lazer Helmets, a Belgian manufacturer of high performance bicycle and snow helmets, and through its Q-Active division, the company distributes products to independent ski, run and outdoor retailers.

Founded by Steve Flagg and Mary Henrickson in 1981, QBP operated from a small office in St. Paul and got its start in mountain bikes. QBP also specialized in importing hard-to-find mountain-bike parts from suppliers in Japan.

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August 11, 2020

Off-White

Virgil Abloh

Off-White (stylized as OFF-WHITE c/o VIRGIL ABLOH) is an Italian luxury fashion label founded by American designer Virgil Abloh. The label has collaborated with Nike, Levi, Jimmy Choo, IKEA and Évian. In 2019, José Neves, owner of Farfetch, an online luxury fashion retail platform, purchased New Guards Group, the parent organization of Off-White for US$675 million.

The company was first founded as ‘PYREX VISION’ by Virgil Abloh in the Italian city of Milan in 2012. The name was abandoned after coming under criticism for printing ‘PYREX 23’ on the classic Ralph Lauren rugby flannel silhouette, and reselling them for a premium $550 price tag. Abloh then rebranded the company as Off-White, which he describes as ‘the grey area between black and white as the color off-white’ to the fashion world.

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March 28, 2020

CueCat

CueCat

The CueCat, styled :CueCat with a leading colon, is a cat-shaped handheld barcode reader that was given away free to Internet users starting in 2000 by the now-defunct Digital Convergence Corporation. It enabled a user to open a link to an Internet URL by scanning a barcode — called a ‘cue’ by Digital Convergence — appearing in an article or catalog or on some other printed matter.

The company asserted that the ability of the device to direct users to a specific URL, rather than a domain name, was valuable. In addition, television broadcasters could use an audio tone in programs or commercials that, if a TV was connected to a computer via an audio cable, acted as a web address shortcut.

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February 19, 2019

Enchroma

Color blindness

Enchroma lenses are glasses designed to improve and modify some aspects of color vision deficiency for color blind people. Glass scientist Dr. Donald McPherson invented Enchroma glasses by accident. He originally invented this type of lens to protect surgeons during laser operations. In 2002 at the Ultimate Frisbee tournament in Santa Cruz, California McPherson lent a pair to a friend who was color blind. His friend saw colors he had never seen before.

McPherson started studying color blindness, and with Andrew Schmeder founded the company EnChroma Inc. in 2010 to sell glasses that compensate for color vision deficiency. Enchroma glasses target people with difficulties in distinguishing reds and greens. The first pair of commercial glasses were released in 2012.

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February 19, 2018

George Foreman Grill

Foreman Grill

The George Foreman Lean Mean Fat-Reducing Grilling Machine, commonly known as the George Foreman Grill, is an indoor, electrically heated grill manufactured by Spectrum Brands. It is promoted by former boxing champion George Foreman. Since its introduction in 1994, over 100 million George Foreman grills have been sold worldwide.

The Lean Mean Fat-Reducing Grilling Machine, as it became known, was introduced in 1994 and promoted with distinctive infomercials which featured Foreman. A combination of his affable personality and the unique features of the product made it a huge success. Such was the popularity of these infomercials that Foreman’s famous tagline, ‘It’s so good I put my name on it!,’ is now part of popular culture. In Asia, the grill is endorsed and promoted by both George Foreman and Jackie Chan.

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January 19, 2017

Jorg Gray

JG6500

Jorg Gray is a California-based brand of men’s and women’s watches. They are best known as the favored watch of U.S. President Barack Obama and the U.S. Secret Service. Jorg Gray was established as a watch line in 1998 by Logomark, Inc. based in Tustin, California. Originally Jorg Gray timepieces were manufactured as a high end promotional item for corporations and federal agencies. Jorg Gray became a retail only brand in 2009. The company has since expanded their line and launched a women’s collection in late 2013. There are currently over 250 authorized dealers the U.S. and the brand can be found in retail stores in Asia, Europe, the Caribbean, and South America.

President Obama received his original JG6500, the ‘official’ model of the Secret Service in 2007 as a birthday gift from his security team and has been documented wearing it. Shortly thereafter Jorg Gray created a commemorative edition of the timepiece. Each watch comes with an individualized serial number and an inscription, laser engraved on the case back. Other government agencies around the world, including the London Metropolitan Police, now also wear watches made by Jorg Gray.

 

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October 31, 2016

Tootsie Pop

shooting star indian

wise-owl

Tootsie Pops are hard candy lollipops filled with chocolate-flavored chewy Tootsie Rolls (a taffy-like candy that has been manufactured in the U.S. since 1907). They were invented in 1931 by Lukas R. ‘Luke’ Weisgram, an employee of The Sweets Company of America. The company changed its name to Tootsie Roll Industries in 1969.

Tootsie Pops are known for the catch phrase ‘How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?’ The phrase was first introduced in 1969 an animated commercial. In the original television ad, a questioning boy poses the question to a cow, a fox, a turtle and an owl. Each one of the first three animals tells the boy to ask someone else, explaining that they’d bite a Tootsie Pop every time they lick one. Eventually, he asks the owl, who starts licking it, but bites into the lollipop after only three licks, much to the chagrin of the boy, who gets the empty stick back. The commercial ends the same way, with various flavored Tootsie Pops unwrapped and being ‘licked away’ until being crunched in the center.

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October 26, 2016

Birdwell Beach Britches

birdwell

Birdwell, makers of Birdwell Beach Britches, is an American surf clothing company headquartered in Santa Ana, California. Founded by Carrie Birdwell Mann in 1961, the company manufactures and sells customized heavy-duty swimsuits, which are sold internationally. With four basic models, various fabrics, including Surfnyl, Tectyl, heavy nylon, sailcloth, and canvas, more than 40 colors, and various other options, the combinations that can be created are nearly endless. The company’s motto is ‘We don’t build 1000 things. We build one thing 1000 ways.’

The swimsuits themselves, which resemble board shorts, are paneled swimsuits, with waistbands resembling those of boxing trunks, always double-stitched, always with two layers of fabric. These shorts are known and favored among surfers, lifeguards, and paddleboarders, because of their quick-drying design and extreme durability; with an estimated 10 years for average use, and two to five years for more strenuous use. On all of the trunks there is a 2 square inch logo, of a stylized anthropomorphic surfboard, wearing, of course, Birdwell Beach Britches, nicknamed ‘Birdie.’

January 11, 2016

Knee Defender

knee defender

The Knee Defender is a device that an airplane passenger can place on the struts that support his/her drop-down airplane seat tray table to limit the extent to which the seat directly in front of him/her can be reclined. The device was invented by Ira Goldman, and it was first sold to the public in 2003.

In August 2014, on a United Airlines flight from Newark to Denver, an argument developed between a passenger using a Knee Defender and the passenger seated in front of him who wanted to recline. Ultimately the pilot diverted the flight to Chicago and both of those passengers were deplaned.

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