An acquired taste often refers to an appreciation for a food or beverage that is unlikely to be enjoyed by a person who has not had substantial exposure to it, usually because of some unfamiliar aspect of the food or beverage, including a strong or strange odor. For example: stinky tofu or cheese, durian fruit, kimchi, haggis, hákarl (fermented shark), sulfur infused black salt, asafoetida (a spice also called devil’s ding). Unfamiliar tastes (such as bitter teas or natto, fermented soybeans) and appearance can also be off-putting to many. Acquired taste may also refer to aesthetic tastes, such as taste in music or other forms of art.
Intentionally changing one’s preferences can be hard to accomplish. It usually requires a deliberate effort, such as acting as if one likes something in order to have the responses and feelings that will produce the desired taste. The risk in this acting is that it can lead to all sorts of excesses such as self-deception and pretentiousness. The challenge becomes one of distinguishing authentic or legitimate acquired tastes resulting from deeply considered preference changes from inauthentic ones motivated by, for example, status or conformity.
Acquired Taste
Chuck Palahniuk
Chuck Palahniuk [pall-uh-nik] (b. 1962) is an American transgressional fiction novelist, a genre of literature that focuses on characters who feel confined by the norms and expectations of society and who break free of those confines in unusual and/or illicit ways. Because they are rebelling against the basic norms of society, protagonists of transgressional fiction may seem mentally ill, anti-social, or nihilistic. The genre deals extensively with taboo subject matters such as drugs, sex, violence, incest, pedophilia, and crime.
He is best known for the award-winning novel ‘Fight Club,’ which was later made into a film directed by David Fincher.
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Kurt Vonnegut
Kurt Vonnegut (1922 – 2007) was an American writer of the 20th century. He wrote such works as ‘Mother Night’ (1961), ‘Slaughterhouse-Five’ (1969), and ‘Breakfast of Champions’ (1973) blending satire, gallows humor, and science fiction. He was known for his humanist beliefs and was honorary president of the American Humanist Association. Vonnegut’s experience in WWII as a soldier and prisoner of war had a profound influence on his later work.
He was captured during the Battle of the Bulge. ‘The other American divisions on our flanks managed to pull out: We were obliged to stay and fight. Bayonets aren’t much good against tanks…’ Imprisoned in Dresden, Vonnegut was chosen as a leader of the POWs because he spoke some German. After telling the German guards ‘…just what I was going to do to them when the Russians came…’ he was beaten and had his position as leader taken away. While a prisoner, he witnessed the fire bombing of Dresden in February 1945 which destroyed most of the city.
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Barry Lyndon
Barry Lyndon is a 1975 period film directed by Stanley Kubrick based on the 1844 novel ‘The Luck of Barry Lyndon’ by William Makepeace Thackeray which recounts the exploits of an 18th century a man of the Irish gentry trying to become a member of the English aristocracy.
The film is divided into two halves each headed with a title card: ‘I. By What Means Redmond Barry Acquired the Style and Title of Barry Lyndon.’ ‘II. Containing an Account of the Misfortunes and Disasters Which Befell Barry Lyndon.’ The epilogue read: ‘It was in the reign of King George III that the aforesaid personages lived and quarreled; good or bad, handsome or ugly, rich or poor, they are all equal now.’
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Jimmy Joe Roche
Jimmy Joe Roche is an American visual artist and underground filmmaker, based in Baltimore, Maryland. He is a long-time collaborator of the Baltimore-based musician Dan Deacon. His recent collaboration, ‘Ultimate Reality’, with musician Dan Deacon has gained critical attention.
In 2006 he shot and edited the Neil Young ‘Heart of Gold: Behind the Scenes’ featurette. Recently Roche’s short film ‘Baltimore Shopping Network’ was featured on the New Museum’s website Rizhome, and his music video for Deacon’s ‘Crystal Cat’ was featured on the front page of YouTube, gathering over a million views.
Ghosts I–IV
Ghosts I–IV is the sixth studio album by American industrial rock act Nine Inch Nails, released in 2008. The team behind the project included Nine Inch Nails front man Trent Reznor, studio-collaborators Atticus Ross and Alan Moulder, and instrumental contributions from Alessandro Cortini, Adrian Belew, and Brian Viglione.
Reznor described the music of Ghosts as ‘a soundtrack for daydreams,’ a sentiment echoed by many critics who compared it with the work of Brian Eno and Robert Fripp. The songs are unnamed, and are identified only by their track listing and group number.
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David Eagleman
David Eagleman (b. 1971) is a neuroscientist at Baylor College of Medicine, where he directs the Laboratory for Perception and Action and the Initiative on Neuroscience and Law. He is best known for his work on time perception, synesthesia, and neurolaw. He is also an internationally bestselling fiction writer.
An early experience of falling from a roof raised his interest in understanding the neural basis of time perception. Eagleman’s scientific work combines psychophysical, behavioral, and computational approaches to address the relationship between the timing of perception and the timing of neural signals.
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Synesthesia
Synesthesia [sin-uhs-thee-zhuh] is a condition where the brain mixes up the senses (e.g. sounds can have ‘colors,’ images can have ‘odors,’ etc.). People who have synesthesia are called synesthetes. Synesthesia is usually inherited (called congenital synesthesia), but exactly how people inherit it is unknown.
Synesthesia is sometimes reported by people using psychedelic drugs, after a stroke, or during an epileptic seizure. It is also reported to be a result of blindness or deafness. Synesthesia that comes from events unrelated to genes is called adventitious synesthesia. This synesthesia results from some drugs or a stroke but not blindness or deafness. It involves sound being linked to vision or touch being linked to hearing.
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Ben Wilson
Ben Wilson is a London-based artist who creates tiny works of art by painting onto chewing gum stuck to the pavement. Wilson started experimenting with occasional chewing-gum paintings in 1998, and in 2004 began working on them full time.
He has created more than 10,000 of these works on pavements all over the UK and parts of Europe. Wilson heats the gum with a small blow torch and then adds lacquer to harden it. He then uses special acrylic paints to create his designs. The paintings can take up to ten hours to produce. In 2005, he was arrested in Trafalgar Square, and in 2009 he was arrested by the City of London Police on suspicion of criminal damage, although the case was dropped a few months later.
George Burchett
George Burchett (1872 – 1953), known as ‘Professor Burchett’ and the ‘King of Tattooists,’ is a renown English tattoo artist. Having been expelled from school at 12 for tattooing his classmates, he joined the Royal Navy at 13, developing his skills while travelling overseas as a deckhand on the HMS Vincent. After absconding from the Navy, he returned to England, where he was trained in tattoo artistry in London by the legendary English tattooist Tom Riley (who invented the modern tattoo machine).
With a studio on Mile End Road, London, Burchett became the first star tattooist and a favourite among the wealthy upper class and European royalty. Among his customers were King Alfonso XIII of Spain, King Frederick IX of Denmark and the ‘Sailor King’ George V of the United Kingdom. He also tattooed sideshow performer, Horace Ridler (‘The Great Omi’). He constantly designed new tattoos from his worldwide travel, incorporating African, Japanese and Southeast Asian motifs into his work. In the 1930s, he developed cosmetic tattooing with such techniques as permanently darkening eyebrows.
Permanent Makeup
Permanent makeup is a cosmetic technique which employs tattoos (permanent pigmentation of the dermis) as a means of producing designs that resemble makeup, such as eyelining and other permanent enhancing colors to the skin of the face, lips, and eyelids.
It is also used to produce artificial eyebrows, particularly in people who have lost them as a consequence of old age, disease, such as alopecia, chemotherapy, or a genetic disturbance, and to disguise scars and white spots in the skin such as in vitiligo. It is also used to restore or enhance the breast’s areola, such as after breast surgery.
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Bompas & Parr
Bompas & Parr is a company specializing in food art using gelatin desserts. Named after the defunct food company of the same name, the company uses food molds to make edible decorations shaped like buildings and other architectural structures. The work of Bompas & Parr have been noted for their detail and have competed in culinary artwork competitions, an example being the Architectural Jelly Design Competition organized for the London Festival of Architecture.
The company claims their projects explore how the taste of food is altered through synaesthesia (a condition where the brain mixes up the senses), performance and setting. Currently the focus of their projects is gelatin based because they feel it is a perfect medium for an examination of food and architecture due to its plastic form and the historic role it has played in exploring notions of taste.

















