Cocacolonization is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization. The term is used to imply either: the importation of Western (particularly American) goods; or, an invasion by Western and especially American cultural values that threatens local culture. While it is possible to use the term benignly, it has been used pejoratively to liken globalization to Westernization or Americanization.
In explaining the role of Coca-Cola as a universal influence of the ‘American way’ in the Cold War period, scholar Richard Kuisel states, ‘Perhaps no commercial product is more thoroughly identified with the United States… Coca Cola was fast becoming a universal drink.’ The dangers of cocacolonization were evoked after World War II by the French press, which regarded Coca-Cola as an American affront to the French culture. A typical cold war joke stated that, following the moon landing, the USSR leapfrogged the U.S. by painting the moon red, whilst the U.S. retaliated by going back and writing Coca-Cola in white on the red background. Seen as ‘too American’ for Communists, Pepsi was the main exported soft drink to Europe for much of the Cold War.
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Cocacolonization
Megacorporation
Megacorporation is a term popularized by science fiction author William Gibson. It has become a term popularly used in cyberpunk literature, referring to a corporation that is a massive conglomerate, holding monopolistic or near-monopolistic control over multiple markets (thus exhibiting both a horizontal and a vertical monopoly). Megacorps are so powerful that they can ignore the law, possess their own heavily-armed (often military-sized) private armies, hold ‘sovereign’ territory, and possibly even act as outright governments. They often exercise a large degree of control over their employees, taking the idea of ‘corporate culture’ to an extreme.
Such organizations are a staple of science fiction long predating cyberpunk, appearing in the works of writers such as Philip K. Dick (‘Do Androids Dream of Electric Sheep?’), Thea von Harbou (‘Metropolis’), and Robert Heinlein (‘Citizen of the Galaxy’).
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Siri
Siri is a personal assistant application for Apple iOS. The application uses natural language processing to answer questions, make recommendations, and perform actions by delegating requests to an expanding set of web services. Siri claims that the software adapts to the user’s individual preferences over time and personalizes results, as well as accomplishing tasks such as making dinner reservations and reserving a cab. Siri was acquired by Apple in 2010, and is now an integrated part of iOS 5. It offers conversational interaction with many applications, including reminders, weather, stocks, messaging, email, calendar, contacts, notes, music, clocks, web browser, Wolfram Alpha, and maps. Currently, Siri only supports English (US, UK, and Australian), German and French, and has limited functionality outside of the US. Siri’s actions and answers rely upon a growing ecosystem of partners, including: OpenTable, CitySearch, Yelp, Yahoo Local, StubHub, RottenTomatoes, New York Times, and Google.
Siri is a spin-off from the Stanford Research Institute (SRI) Artificial Intelligence Center, and is an offshoot of the Defense Advanced Research Projects Agency (DARPA)-funded CALO project, described as perhaps the largest artificial-intelligence project ever launched. CALO was an attempted to integrate numerous AI technologies into a cognitive assistant; it is an acronym for ‘Cognitive Assistant that Learns and Organizes.’ The name was inspired by the Latin word ‘alonis,’ which means ‘soldier’s servant.’ Siri has many easter eggs. Most are answers to common catchphrases from popular culture. For example, if asked to ‘Open the pod bay door,’ a question David Bowman asks HAL 9000 in ‘2001: A Space Odyssey,’ the program gives the same response as HAL: ‘I’m sorry (username), I can’t do that.’ If the request is repeated, it draws other responses, such as a threat to report the user to the Intelligent Agents Union.
Fringe Theater
Fringe theatre is theater that is not of the mainstream. The term comes from the Edinburgh Festival Fringe, which was named by Robert Kemp, who described the unofficial companies performing at the same time as the second Edinburgh International Festival (1948) as a ‘fringe,’ writing: ‘Round the fringe of official Festival drama, there seems to be more private enterprise than before.’ The term has since been adopted by the Edinburgh Festival Fringe and thence by alternative theaters and alternative theater festivals.
In London, the Fringe is the term given to small scale theatres, many of them located above pubs, and the equivalent to New York’s Off-Broadway or Off-Off-Broadway theatres. There are also many unjuried theater festivals which are often called fringe festivals. These festivals, such as the Edinburgh Festival Fringe and Adelaide Fringe Festival, permit artists to produce a wide variety of works.
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Kayfabe
In professional wrestling, something that is kayfabe [kay-fayb] is not real, but rather ‘acted out.’ People who believe that kayfabe acts are real are called ‘marks,’ as opposed to ‘smarts.’ Those who know wrestling is scripted but still enjoy the storylines are known as’ smart-marks,’ ‘or smarks.’
Kayfabe in general is the portrayal of events within the industry as ‘real’ or ‘true.’ Specifically, the portrayal of professional wrestling, in particular the competition and rivalries between participants, as being genuine or not of a worked nature. Referring to events or interviews as being a ‘chore’ means that the event/interview has been ‘kayfabed’ or staged, or is part of a wrestling angle (fictional storyline) while being passed off as legitimate.
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Quiz Machine
Quiz machine is a term used in the UK for commercial coin-operated video quiz games that offer cash prizes for winning performances. These machines are usually found sited in pubs, bars and other places of entertainment. The term quiz machine is often used interchangeably with the trade term SWP (‘Skill With Prizes’) although not all SWP games are quiz based. The quiz machine first appeared on the scene in the UK in 1985.
The first such machine was called Quizmaster which was made by the Cardiff based now defunct Coinmaster Ltd. This was rapidly followed by quiz machines from other manufacturers. Over the following years quiz machines/SWP’s became a regular feature of the British pub. Leading SWP manufacturers of the 1980s and 1990s were: Coinmaster, JPM, Barcrest, Bell-Fruit, Maygay and Ace-Coin. The themes of many SWP games were (and still are) based on popular TV quiz shows, board games or other aspects of popular culture.
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Independent Investigations Group
The Independent Investigations Group (IIG) is a volunteer-based organization founded by James Underdown in 2000 at the Center for Inquiry’s Los Angles branch, a non-profit, secular educational organization. The IIG investigates fringe science, paranormal and extraordinary claims from a rational, scientific viewpoint, and disseminates factual information about such inquiries to the public.
IIG offers a $50,000 prize to anyone who can show, under proper observing conditions, evidence of any paranormal, supernatural, or occult power or event. The IIG is involved in designing the test protocol, approving the conditions under which a test will take place, and in administering the actual test. All tests are designed with the participation and approval of the applicant. In most cases, the applicant is asked to perform a simple preliminary demonstration of the claimed ability, which if successful is followed by the formal test. Associates of the IIG usually conduct both tests and preliminary demonstrations at their location in Hollywood or affiliates.
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Action Comics 1
Action Comics #1 (June 1938) features the first appearance of Jerry Siegel/Joe Shuster creation Superman. Published on April 18, 1938 by National Allied Publications, a corporate predecessor of DC Comics, it is considered the first true superhero comic; and though today ‘Action Comics’ is a monthly title devoted to Superman, it began, like many early comics, as an anthology. Copies have sold at auction for $1.5 million.
The first issue had a print run of 200,000 copies. Jerry Siegel and Joe Shuster were paid $10 per page, for a total of $130 for their work on this issue. They effectively signed away millions in future rights and royalties payments. Starting in 1978, Siegel and Shuster were provided with a $20,000 a month annuity which was later raised to $30,000. Liebowitz would later say that selecting Superman to run in Action Comics #1 was ‘pure accident’ based on deadline pressure and that he selected a ‘thrilling’ cover, depicting Superman lifting a car over his head. It has been compared ‘Hercules Clubs the Hydra’ by Antonio del Pollaiolo.
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Save the Cat!
Blake Snyder (1957 – 2009) was an American screenwriter based in Los Angeles, who became one of the most popular writing mentors in the film industry. The author of three books on screenwriting and story structure, Snyder led international seminars and workshops for writers in various disciplines, as well as consultation sessions for some of Hollywood’s largest studios. His nonfiction book ‘Save the Cat!
The Last Book on Screenwriting You’ll Ever Need’ was written in a no-nonsense and conversational tone, which has resonated with both seasoned and novice screenwriters. The title is a term coined by Snyder and describes the scene where the audience meets the hero of a movie for the first time. The hero does something nice — e.g. saving a cat—that makes the audience like the hero and root for him. According to Snyder, it is a simple scene that helps the audience invest themselves in the character and the story, but is often lacking in many movies.
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Tactical Frivolity
Tactical frivolity is a form of public protest involving humor, often including peaceful non-compliance with authorities, carnival and whimsical antics. Humor has played a role in political protests at least as far back as the Classical period in ancient Greece. Yet it is only since the 1990s that the term tactical frivolity has gained common currency for describing the use of humor in opposing perceived political injustice.
There is no universally agreed definition as to which sorts of humorous protest count as tactical frivolity. Generally the term is used for a whimsical, non confrontational approach rather than aggressive mocking or cutting jokes.
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Occupy Wall Street
Occupy Wall Street (OWS) is an ongoing series of demonstrations in New York City based in Zuccotti Park in the Wall Street financial district. Initiated by the Canadian activist group Adbusters, the protests were inspired by the Arab Spring movement, especially Cairo’s Tahrir Square protests, and the Spanish Indignants. The participants’ slogan ‘We are the 99%’ refers to the difference in wealth between the top 1% and the other citizens of the United States.
They are mainly protesting social and economic inequality, corporate greed, and the power and influence of corporations, particularly from the financial service sector, and of lobbyists, over government. The protest began in September, and by October similar demonstrations were either ongoing or had been held in 70 major cities in the US. Internationally, other ‘Occupy’ protests have modeled themselves after Occupy Wall Street, in over 900 cities worldwide.
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We are the 99%
We are the 99% is a political solidarity slogan and implicit economic claim that emerged from the ‘Occupy’ protests in 2011. It is a reference to the difference in wealth between the top 1% and all the remaining citizens of the United States. It started as a tumblr blog and became an Internet meme that went viral, showing a picture of a person holding a piece of paper with their story on it, ending with the phrase, ‘We are the 99%.’ New York times columnist Anne-Marie Slaughter described pictures on the ‘We are the 99’ website as as ‘page after page of testimonials from members of the middle class who took out loans to pay for education, took out mortgages to buy their houses and a piece of the American dream, worked hard at the jobs they could find, and ended up unemployed or radically underemployed and on the precipice of financial and social ruin.’
In 2006, filmmaker and Johnson & Johnson heir Jamie Johnson filmed a documentary called ‘The One Percent’ about the growing wealth gap between America’s wealthy elite compared to the overall citizenry. The film’s title referred to the top one percent of Americans in terms of wealth, who controlled 38% of the nation’s wealth in 2001. The 1% percent in the United States starts with household annual incomes of greater than $593,000.















