The term ‘media ecology‘ was formally introduced in 1968 by cultural critic Neil Postman (who would later become well known for his 1985 book about television, ‘Amusing Ourselves to Death’), but the concept was originally proposed four years earlier by Canadian philosopher of communication theory Marshall McLuhan. Media ecology theory centers on the principles that technology not only profoundly influences society, it also controls virtually all walks of life. It is a study of how media and communication processes affect human perception and understanding.
To strengthen this theory, McLuhan and graphic designer Quentin Fiore claim that it is the media of the epoch that defines the essence of the society by presenting four epochs, inclusive of Tribal Era, Literate Era, Print Era, and Electronic Era, which corresponds to the dominant mode of communication of the time respectively. McLuhan argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change.
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Media Ecology
A Deepness in the Sky
‘A Deepness in the Sky‘ is a novel by mathematician and science fiction author Vernor Vinge. Published in 1999, the novel is a loose prequel (set twenty thousand years earlier) to his 1992 novel ‘A Fire Upon the Deep’ (set thousands of years into the future). The title is coined by one of the story’s main characters in a debate, in a reference to the hibernating habits of his species and to the vastness of space.
The plot begins with the discovery of an intelligent alien species on a planet orbiting an anomalous star, dubbed ‘On/Off’ because for 215 of every 250 years it is dormant, releasing almost no energy. During this period, the planet freezes and its fauna go into hibernation.
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Pseudorationalism
Pseudorationalism [soo-doh-rash-uh-nl-iz-uhm] was the label given by economist and philosopher Otto Neurath to a school of thought that he was heavily critical of, throughout many of his writings but primarily in his 1913 paper ‘The lost wanderers of Descartes and the auxiliary motive’ and later to a lesser extent in his 1935 ‘Pseudorationalismus der Falsifikation,’ a review of and attack on philosopher of science Karl Popper’s first book, ‘Logik der Forschung’ (‘The Logic of Scientific Discovery’), contrasting this approach with his own view of what rationalism should properly be.
Neurath aimed his criticism at a Cartesian belief that all actions can be subject to rational analysis, saying that: ‘Once reason has gained a certain influence, people generally show a tendency to regard all their actions as reasonable. Ways of action which depend on dark instincts receive reinterpretation or obfuscation.’
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Pseudoskepticism
Pseudoskepticism [soo-doh-skep-tuh-siz-uhm] refers to a philosophical or scientific position which appears to be that of skepticism or scientific skepticism but which in reality fails to be so, for whatever reason.
The term is usually used pejoratively.
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Committee for Skeptical Inquiry
The Committee for Skeptical Inquiry (CSI), formerly known as the Committee for the Scientific Investigation of Claims of the Paranormal (CSICOP), is a program within the U.S. non-profit organization Center for Inquiry (CFI), whose stated purpose is to ‘encourage the critical investigation of paranormal and fringe-science claims from a responsible, scientific point of view and disseminate factual information about the results of such inquiries to the scientific community and the public.’
CSI was founded in 1976 by skeptic and secular humanist Paul Kurtz to counter what he regarded as an uncritical acceptance of, and support for, paranormal claims by both the media and society in general. Its philosophical position is one of scientific skepticism. CSI’s fellows have included many notable scientists, Nobel laureates, philosophers, educators, authors, and celebrities. It is headquartered in Amherst, New York.
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Bill Nye
Bill Nye (b. 1955) is an American science educator, comedian, television host, actor, writer, and scientist who began his career as a mechanical engineer at Boeing. He is best known as the host of the Disney/PBS children’s science show ‘Bill Nye the Science Guy’ and for his many subsequent appearances in popular media as a science educator.
Nye was born in Washington, D.C., to Jacqueline Nye, a codebreaker during World War II, and Edwin Darby Nye, also a World War II veteran, whose experience in a Japanese prisoner of war camp led him to become a sundial enthusiast. Bill is a former fourth-generation Washington resident through his father’s side of the family. He studied mechanical engineering at Cornell University (where one of his professors was Carl Sagan).
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Catching Fire
‘Catching Fire: How Cooking Made Us Human‘ (2009) is a book by British primatologist Richard Wrangham forwarding the hypothesis that cooking food was an essential element in the physiological evolution of human beings.
Humans are the only species that cook their food and Wrangham argues Homo erectus emerged about two million years years ago as a result of this unique trait. Cooking had profound evolutionary effect because it increased food efficiency by permitting human ancestors to spend less time foraging, chewing, and digesting. H. erectus developed via a smaller, more efficient digestive tract which freed up energy to enable larger brain growth.
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How to Solve It
How to Solve It (1945) is a small volume by mathematician George Pólya describing methods of problem solving.
He suggests four steps when solving a mathematical problem: 1) First, understand the problem; 2) After understanding, then make a plan; 3) Carry out the plan; and; 4) Look back on your work — how could it be better? If this technique fails, Pólya advises: ‘If you can’t solve a problem, then there is an easier problem you can solve: find it.’ Or: ‘If you cannot solve the proposed problem, try to solve first some related problem. Could you imagine a more accessible related problem?’
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Thinking, Fast and Slow
Thinking, Fast and Slow is a 2011 book by Nobel Memorial Prize winner in Economics Daniel Kahneman which summarizes research that he conducted over decades, often in collaboration with cognitive scientist Amos Tversky. It covers all three phases of his career: his early days working on cognitive biases (unknowingly using poor judgement), prospect theory (the tendency to base decisions on the potential value of losses and gains rather than the final outcome), and his later work on happiness (e.g. positive psychology).
The book’s central thesis is a dichotomy between two modes of thought: System 1 is fast, instinctive and emotional; System 2 is slower, more deliberative, and more logical. The book delineates cognitive biases associated with each type of thinking, starting with Kahneman’s own research on loss aversion (the tendency to favor avoiding losses over acquiring gains). From framing choices (the tendency to avoid risk when a positive context is presented and seek risks when a negative one is) to attribute substitution (using an educated guess to fill in missing information), the book highlights several decades of academic research to suggest that people place too much confidence in human judgment.
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Attribute Substitution
Attribute substitution is a psychological process thought to underlie a number of cognitive biases and perceptual illusions. It occurs when an individual has to make a judgment (of a target attribute) that is computationally complex, and instead substitutes a more easily calculated heuristic (‘rule of thumb’) attribute. This substitution is thought of as taking place in the automatic intuitive judgment system, rather than the more self-aware reflective system.
Hence, when someone tries to answer a difficult question, they may actually answer a related but different question, without realizing that a substitution has taken place. This explains why individuals can be unaware of their own biases, and why biases persist even when the subject is made aware of them. It also explains why human judgments often fail to show regression toward the mean.
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Heuristic
A heuristic [hyoo-ris-tik] (Greek: ‘find’ or ‘discover’) is a practical way to solve a problem. It is better than chance, but does not always work. A person develops a heuristic by using intelligence, experience, and common sense. Trial and error is the simplest heuristic, but one of the weakest. ‘Rule of thumb’ and ‘educated guesses’ are other names for simple heuristics. Since a heuristic is not certain to get a result, there are always exceptions.
Sometimes heuristics are rather vague: ‘look before you leap’ is a guide to behavior, but ‘think about the consequences’ is a bit clearer. Sometimes a heuristic is a whole set of stages. When doctors examines a patient, they go through a series of tests and observations. They may not find out what is wrong, but they give themselves the best chance of succeeding. This is called a diagnosis. In computer science, a ‘heuristic’ is a kind of algorithm (a step-by-step list of directions that need to be followed to solve a problem).
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Closure
Closure or need for closure are psychological terms that describe the desire or need individuals have for information that will allow them to conclude an issue that had previously been clouded in ambiguity and uncertainty. Upon reaching this conclusion, they are now able to attain a state of ‘epistemic closure’.
The term ‘cognitive closure’ has been defined as ‘a desire for definite knowledge on some issue and the eschewal of confusion and ambiguity.’ Need for closure is a phrase used by psychologists to describe an individual’s desire for a firm solution as opposed to enduring ambiguity.
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