July 13, 2016
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of searches, including for images, places, videos, scholarly articles, news stories, and industry-specific vertical search engines (specialty or topical search engines, such as Yelp for local business reviews and Zillow for real estate listings).
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks (referred links), or inbound links, is another SEO tactic.
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July 4, 2016
Flat design is a minimalist user interface design genre, or design language, commonly used in graphical user interfaces (such as web applications and mobile apps), and in graphical materials such as posters, arts, guide documents, and publishing products.
Flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or textures) and is focused on simple elements, typography and flat colors. Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable.
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June 29, 2016
Mechanical doping is a recent term describing the use of secret motors in competitive cycling events. As a form of ‘technological fraud’ it is banned by the Union Cycliste Internationale, the international governing body of cycling. One of the first allegations of motor doping dates to the 2010 Tour of Flanders when Fabian Cancellara climbed a steep part of Kapelmuur while unusually seated, leading to allegations that there was an powered device hidden in his bike.
The first confirmed use of mechanical doping in the sport was discovered at the 2016 UCI Cyclo-cross World Championships when one of the bikes of Belgian cyclist Femke Van den Driessche was found to have a secret motor inside.
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June 20, 2016
The turboencabulator (and its later incarnation, the ‘retroencabulator’) is a fictional machine whose alleged existence became an in-joke and subject of professional humor among engineers. The explanation of the supposed product makes extensive use of ‘technobabble’ (jargon that uses buzzwords, esoteric language, specialized technical terms).
‘Time’ magazine reported on the joke in 1946: ‘The original machine had a base-plate of prefabulated amulite, surmounted by a malleable logarithmic casing in such a way that the two spurving bearings were in a direct line with the pentametric fan. The main winding was of the normal lotus-o-delta type placed in panendermic semi-boloid slots in the stator, every seventh conductor being connected by a nonreversible tremie pipe to the differential girdlespring on the ‘up’ end of the grammeters.’
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May 31, 2016
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). The term ‘typography’ is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application, both mechanical (typesetting and typefaces) and manual (handwriting and calligraphy). Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information.
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May 4, 2016
‘The Demolished Man,’ by Alfred Bester, is an American science fiction novel and inverted detective story, that was the first Hugo Award winner in 1953. The story is a police procedural set in a future where telepathy is common, although much of its effectiveness is derived from one individual having greater telepathic skill than another. In the 24th century, telepaths—’Espers’ (short for Extrasensory perception), colloquially known as ‘peepers’—are completely integrated into all levels of a class-based society.
Class 3 Espers, the most common, can detect only conscious thoughts at the time they are formed and are often employed as secretaries or administrators; Class 2 Espers can dig more deeply, to the pre-conscious level, detecting subliminal patterns, epiphanies and tenuous associations, and they are employed in the professional middle class—lawyers, managers, psychologists, etc. Class 1 Espers can detect all of the foregoing plus sub-conscious primitive urges, and they occupy only the highest levels of power in fields such as the police, government and medicine (such as psychiatry).
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April 26, 2016
A go-fast boat is a small, fast boat designed with a long narrow platform and a planing hull to enable it to reach high speeds. During the era of Prohibition, these boats joined the ranks of ‘rum-runners’ transferring illegal liquor from larger vessels waiting outside territorial waters to the mainland. The high speed of such craft enabled them to avoid interception by the Coast Guard. More recently the term ‘cigarette boat’ has become common.
The present era of cigarette boats, dating from the 1960s, owes much of their design to boats designed for offshore powerboat racing, particularly by designer and builder Donald Aronow. During this period, these boats were used by drug smugglers to transfer drugs across the Caribbean to the United States.
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March 27, 2016
A conductive textile is a fabric which can conduct electricity. Conductive textiles can be made with metal strands woven into the construction of the textile. There is also an interest in semiconducting textiles, made by impregnating normal textiles with carbon- or metal-based powders.
Conductive fibers consist of a non-conductive or less conductive substrate, which is then either coated or embedded with electrically conductive elements, often carbon, nickel, copper, gold, silver, or titanium. Substrates typically include cotton, polyester, nylon, and stainless steel to high performance synthetic fibers like Kevlar and Zylon. Straddling the worlds of textiles and wires, conductive fibers are sold either by weight or length, and measured in gauge.
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March 13, 2016
How to Photograph an Atomic Bomb is a book written by Peter Kuran and published in 2006 by VCE. It documents the stories of the men who photographed US nuclear weapons tests between 1945–1963 and the techniques they used to capture nuclear blasts on film. The book contains 250 photos and 12 technical diagrams, some of which were previously classified.
Research on the book began while Kuran was working as an animator for ‘Star Wars.’ He was able to interview and collect material from photographers who witnessed the blasts, whom he calls unrecognized patriots. A traveling exhibit based on the book was purchased by the Atomic Testing Museum and put on display in 2007. In 2010, the ‘New York Times’ featured a 23-image slideshow on its website with photos taken from the book accompanied by an audio recording of George Yoshitake, then one of the few surviving cameramen.
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February 28, 2016
‘The Design of Everyday Things‘ is a 1988 book by cognitive scientist and usability engineer Donald Norman on design’s role in enabling communication been objects and their users, and how to optimize that conduit to make the experience more effective. One of the main premises of the book is that although people are often keen to blame themselves when objects appear to malfunction, it is not the fault of the user but rather the lack of intuitive guidance that should be present in the design. In the book, Norman introduced the term ‘affordance’ as it applied to design, defining it as things that afford the opportunity for an organism to perform an action.
For example, a knob affords twisting, and perhaps pushing, while a cord affords pulling. 20th century American psychologist James J. Gibson originally coined the term ‘affordance’ to describe changes made to one’s environment to make them more usable, such as carving stairs into a steep hill. Norman also popularized the term ‘user-centered design’ to describe design based on the needs of the user, leaving aside what he deemed secondary issues like aesthetics. User-centered design involves simplifying the structure of tasks, making things visible, getting the mapping right, exploiting the powers of constraint, designing for error, and explaining affordances.
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February 26, 2016
A reduced-gravity aircraft is a type of fixed-wing aircraft that provides brief near-weightless environments for training astronauts, conducting research and making gravity-free movie shots. Versions of such airplanes, officially nicknamed ‘Weightless Wonders,’ were operated by the NASA Reduced Gravity Research Program.
The aircraft gives its occupants the sensation of weightlessness by following an elliptic flight path relative to the center of the Earth. While following this path, the aircraft and its payload are in free fall at certain points of its flight path. The aircraft is used in this way to demonstrate to astronauts what it is like to orbit the Earth. There are 25 seconds of weightlessness out of 65 seconds of flight in each parabola. The airplane typically flies about 40–60 parabolic maneuvers. In about two thirds of the passengers, these flights produce nausea due to airsickness, giving the plane its nickname ‘vomit comet.
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February 25, 2016
Swatting is the act of deceiving an emergency service into dispatching a police response based on the false report of an ongoing critical incident. The term derives from SWAT (Special Weapons and Tactics), a heavily armored police unit. Swatting has been associated with online harassment campaigns, and episodes range from the deployment of bomb squads and evacuations of schools and businesses, to a single fabricated police report meant to discredit an individual as a prank or personal vendetta.
The action of swatting – linked to the action of ‘doxxing’ (obtaining the address and details of an individual) – has been described as terrorism due to its potential to cause disruption, waste the time of emergency services, divert attention from real emergencies and possibly cause injuries and psychological harm to persons targeted. The act of making false reports to emergency services is punishable by prison sentences in the US and is a crime in many other countries.
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