LOMO

lomo diana

Lomography is the commercial trademark of Lomographische AG, an Austria photography company. The name is inspired by the former state-run optics manufacturer LOMO PLC of Saint Petersburg, Russia. LOMO created and produced the 35 mm LOMO LC-A Compact Automat camera ā€” which became the centerpiece of Lomography’s marketing and sales activities. This camera was loosely based upon the Cosina CX-1 and introduced in the early 1980s.

In 1991, the Austrian founders of Lomography discovered the Lomo LC-A. As the company states, they were ‘charmed by the unique, colorful, and sometimes blurry’ images that the camera produced. After a series of international art exhibitions and aggressive marketing work, Lomography signed an exclusive distribution agreement with LOMO PLC ā€” thereby becoming the sole distributor of all Lomo LC-A cameras outside of the Soviet Union.

Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, ‘happy accidents,’ and alternative film processing are often considered part of the “Lomographic Technique. Typical lomography cameras are deliberately low-fidelity and inexpensively constructed. Some cameras make use of multiple lenses and rainbow-colored flashes, or exhibit extreme optical distortions and even light leaks. Lomography has produced and marketed an entire line of their own branded analog cameras. Most Lomographic cameras are designed to produce a single photographic effect.

For example, the Lomography Fisheye camera features a built-in wideangle lens, and shoots fisheye-distorted photos. Current models marketed by Lomographische AG include Lomo LC-A, Diana, Holga, Holga 35mm, Actionsampler, Frogeye, Pop-9, Oktomat, Fisheye, Fisheye2, Colorsplash, Colorsplash Flash, F-stop Bang, SuperSampler, Horizon 202, Seagull TLR, and Smena 8M.

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