Mechanical Turk

The Amazon Mechanical Turk (MTurk) is a crowdsourcing Internet marketplace that enables computer programmers (known as Requesters) who are located in the United States to co-ordinate the use of human intelligence to perform tasks which computers are unable to do. The Requesters are able to pose tasks known as HITs (Human Intelligence Tasks), such as choosing the best among several photographs of a store-front, writing product descriptions, or identifying performers on music CDs. Workers (called Providers) can then browse among existing tasks and complete them for a monetary payment set by the Requester.

Requesters can ask that Workers fulfill Qualifications before engaging a task, and they can set up a test in order to verify the Qualification. They can also accept or reject the result sent by the Worker, which reflects on the Worker’s reputation. Currently, a Requester has to have a U.S. address, but Workers can be anywhere in the world. Requesters, which are typically corporations, pay at least 10 percent over the price of successfully completed HITs to Amazon.

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