Phiten

Phiten is a Japanese company that makes necklaces worn for the purpose of soothing one’s body. The medical and performance-enhancing claims relating to Phiten’s products are considered pseudoscience, and the technology behind the company’s products is not approved by the U.S. Food and Drug Administration. The company claims its products relieve fatigue by balancing the body’s signals that run from brain to the body and thus regulating the body’s ‘bio-electric currents’ through what the company calls the ‘Phild process,’ where titanium is turned into ‘aqua-titanium,’ a water-soluble form of titanium. The company claims to be able to integrate small amounts of the metal directly into the fabric.

Some of the professional athletes in Japan that wear Phiten necklaces include pro golfers, Olympic runners, and pro baseball players. In the USA, the company sponsors MLB players Josh Beckett, Tim Lincecum, Joba Chamberlain, Randy Johnson, Clay Buchholz, Justin Verlander, Justin Morneau, Brandon Webb, C.J. Wilson, and Dustin Pedroia.

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