Saul Bass (1920 – 1996) was an American graphic designer and filmmaker, best known for his design on animated motion picture title sequences. During his 40-year career he worked for some of Hollywood’s greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick, and Martin Scorsese. His most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s ‘The Man with the Golden Arm,’ the text racing up and down what eventually becomes a high-angle shot of the UN building in Alfred Hitchcock’s ‘North by Northwest,’ and the disjointed text that races together and apart in ‘Psycho’ (1960).
Saul Bass designed the sixth AT&T Bell System logo. He also designed AT&T’s ‘globe’ logo after the breakup of the Bell System. Bass also designed Continental Airlines’ 1968 ‘jetstream’ logo which became the most recognized airline industry logo of the 1970s, and several other major corporate logos.
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