Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A. U.P. is an Australian subvertising artistic movement that detourns or modifies with graffiti billboard advertising that promotes something they deem unhealthy. The movement started in inner-city Sydney in 1979 and has been active ever since, although the late 70’s and early-mid 1980s is considered their most prolific period. The movement’s founder was Bill Snow, who continues to be active in anti-smoking and littering campaigns.

The movement aimed mainly at Cigarette and Alcohol advertising, often blanking out letters and adding others to promote their view that the product is unhealthy. Cola and soft drink ads were also targeted.

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