Typosquatting

fallwell

mikerowesoft

Typosquatting (URL hijacking), is a form of cybersquatting, and possibly brandjacking which relies on mistakes such as typographical errors made by Internet users when inputting a website address into a web browser. Should a user accidentally enter an incorrect website address, they may be led to an alternative website owned by a cybersquatter. Once in the typosquatter’s site, the user may also be tricked into thinking that they are in fact in the real site; through the use of copied or similar logos, website layouts or content.

In 2006, controversial evangelist Jerry Falwell failed to get the U.S. Supreme Court to review a decision allowing Christopher Lamparello to use ‘www.fallwell.com.’ Relying on a plausible misspelling of Falwell’s name, Lamparello’s gripe site presents misdirected visitors with scriptural references that counter the fundamentalist preacher’s scathing rebukes against homosexuality. In Lamparello v. Falwell, the high court let stand a 2005 lower court finding that ‘the use of a mark in a domain name for a gripe site criticizing the markholder does not constitute cybersquatting.’

One Comment to “Typosquatting”

  1. There are a lot of online business that don’t take typosquatting seriously. Especially those with affiliate programs, they have no idea that there affiliate revenue could be from typo domains of their own brand.

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