The Masturbate-a-thon is an event in which participants masturbate in order to raise money for charity and increase the public awareness and dispel the shame and taboos that exist about this form of sexual activity. The event awards several honors for those who raise the most money as well as for multiple orgasms and endurance. In 1999, the Masturbate-a-Thon was originated by the collective Open Enterprises, which operates Good Vibrations a sex shop in San Francisco. The slogan ‘Come for a Cause’ was coined by Rachel Venning, the founder of the sex toy shop Babeland, formerly Toy in Babeland, which has branches in Seattle, in Brooklyn, and Manhattan.

In that year, the first live event was held at San Francisco’s Campus Theater, by the Center for Sex and Culture (CSC)’s Carol Queen and her partner, Robert Lawrence. CSC is an education-based non-profit providing professional-level sex education. The annual events are used as a public-health-education device to increase awareness of self-pleasure as a strategy for safer and healthier sex and to de-stigmatize self-love. The winner of ‘Longest Time Spent Masturbating/Male’ is Mr. Masanobu Sato, who in 2009 masturbated for 9 hours and 58 minutes. The winner of ‘Most Orgasms/Male’ was set by Big Rob in 2010—at 83 climaxes, a world record. The women’s world record is 222 orgasms.


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