Every time you masturbate… God kills a kitten

Every time you masturbate… God kills a kitten‘ is the caption of an image created by a member of the website Fark.com in 2002. The image features a kitten (subsequently referred to as ‘Cliché Kitty’) being chased by two Domos (a Japanese TV mascot), and has the tagline ‘Please, think of the kittens.’ This phony PSA is quite out of character with Domo’s image in Japan.

The phrase originally appeared as the headline ‘Fact: Every Time You Masturbate, God Kills a Kitten. How Many More Have to Die?’ with a kitten photo on the cover of ‘The Gonzo,’ a satirical publication produced by students at Georgetown University, in 1996.

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