A calligram [kal-uh-gram] is a poem, phrase, or word in which the typeface, calligraphy, or handwriting is arranged in a way that creates a visual image. The image created by the words expresses visually what the word, or words, say. In a poem, it manifests visually the theme presented by the text of the poem.
Guillaume Apollinaire was a famous calligram writer and author of a book of poems called ‘Calligrammes.’ His poem written in the form of the Eiffel Tower is an example of a calligram.
The Daily Omnivore 
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