American Mustache Institute



The American Mustache Institute (AMI) is an advocacy organization and registered not-for-profit based in St. Louis, Missouri. When founded in 1965, AMI was the only organization in the world working towards facial hair advocacy. AMI’s full-time staff supports a more than 700 global chapters which advocate for greater acceptance of mustaches in the workplace and throughout modern culture.

Efforts by AMI have included a 2007 campaign against ‘widespread and unacceptable discrimination in the workplace and society,’ as chronicled by media including the ‘Daily Telegraph.’

AMI’s first charitable fundraiser—’Stache Bash’ — was held in 2006. The event raised awareness of the issue of mustache acceptance and supported mustachioed Americans. In 2008, the AMI honored the late entertainer Robert Goulet in working with his spouse, Vera Goulet, to name an award in his honor, ‘The Robert Goulet Mustached American of the Year’ award, recognizing the most impactful Mustached American of the past year.

In 2009, AMI and Quicken commissioned a study entitled ‘Saving And Spending Patterns of Mustached Americans.’ The research study examined a random sample of 2,000 Mustached Americans, along with 2,000 bearded and 2,000 clean-shaven Americans and found that Mustached Americans earned 8.2 percent more on average than those with beards and 4.3 percent more than the clean-shaven. The research also demonstrated that people of Mustached American descent also tended to spend 11 percent more and save 3 percent less than their collective counterparts.

AMI supports the proposal in the ‘Stache Act, which calls for a tax deduction of up to $250 a year for facial hair grooming.

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