Gangnam Style



Gangnam Style‘ is a 2012 K-pop single by the South Korean rapper PSY. ‘Gangnam Style’ is widely praised for its humor, catchy rhythm as well as Psy’s unusual dance moves that have introduced many people to K-pop (South Korean pop music).  ‘Gangnam Style’ is a Korean language colloquialism that refers to a luxurious lifestyle associated with the Gangnam district, an affluent and trendy area of Seoul. The music video depicts Psy dancing at various locations in Gangnam.

The song is about ‘the perfect girlfriend who knows when to be refined and when to get wild.’ The music video shows PSY dancing a comical horse-riding dance and appearing in unexpected locations around Gangnam such as an outdoor yoga session and a hot tub. The ‘skewering [of] the Gangnam image’ by the ‘non-Gangnam PSY’ is recognizable to Korean viewers, but those less familiar with the cultural context have found the video ‘fresh’ amidst the teen pop idol groups increasingly popular with overseas viewers.


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