Neurowear is a gadget project organization in Japan founded on the concept of the ‘Augumented Human Body.’ The group’s first project, known as necomimi (‘cat ears’) is a headband with a brain wave sensor and motorized cat shaped ears programmed to turn up or down based on the wearer’s thoughts. It runs for 4 hours on 4 AAA batteries and has interchangeable Cat, Dog, and Devil Horn ears. ‘Brain Disco’ is a collaboration between neurowear and Qosmo that measures audience ‘attention.’ The DJ must hold the audience’s ‘attention’ or get ejected. The first Brain Disco experiment was held in July 2012 at Gallery KATA Ebisu.

neurowear demonstrated their new prototype Shippo (‘tail’) at the Tokyo Game Show in September 2012. Shippo was developed with Kiluck Inc. Kiluck failed to fund a similar tail ‘Tailly’ on Kickstarter but is trying again on Indiegogo. The tail wags like a dog based on the user’s mood communicated from the headset wirelessly via Bluetooth. neurowear also showed an iPhone app that uploads the user’s mood to social media complete with geotagging. neurowear presented ‘Neuro Turntable’ in late 2012.


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