Archive for April 1st, 2013

April 1, 2013

Meat Dress

gaga

American pop singer Lady Gaga wore a dress made of raw beef, which was commonly referred to by the media as the meat dress, to the 2010 MTV Video Music Awards. Designed by Argentine designer Franc Fernandez and styled by Nicola Formichetti, the dress was condemned by animal rights groups, and named by ‘Time’ as the top fashion statement of 2010. The press speculated on the originality of the meat dress idea, with comparisons made to similar images found in contemporary art and popular culture. Architects Diller Scofidio + Renfro, for example, had designed a meat dress in 2006.

As with her other dresses, it was archived, but went on display in 2011 at the Rock and Roll Hall of Fame after being preserved by taxidermists as a type of jerky. Gaga explained following the awards ceremony that the dress was a statement about one’s need to fight for what one believes in, and highlighted her distaste for the US military’s don’t-ask-don’t-tell policy.

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April 1, 2013

Publicity Stunt

Dumb Starbucks

A publicity stunt is a planned event designed to attract the public’s attention to the event’s organizers or their cause. Publicity stunts can be professionally organized or set up by amateurs. Such events are frequently utilized by advertisers, celebrities, athletes, and politicians. Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences or organized protests. By staging and managing the event, the organization attempts to gain some control over what is reported in the media. Successful publicity stunts have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage.

It is sometimes hard for organizations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world’s largest pizza but it would not make sense for the YMCA to sponsor that same event. The importance of publicity stunts is generating news interest and awareness for the concept, product or service being marketed. Stunts are effective communication tools when used well and useless time wasters when they are not.

April 1, 2013

Wes Wilson

Wes Wilson (b. 1937) is an American artist and one of the leading designers of psychedelic posters. Most well known for designing posters for Bill Graham of the The Fillmore in San Francisco, he invented a style that is now synonymous with the peace movement, psychedelic era and the 1960s.

In particular, he is known for inventing and popularizing a ‘psychedelic’ font around 1966 that made the letters look like they were moving or melting.

April 1, 2013

Boris Artzybasheff

Boris Artzybasheff [ahrt-si-bah-shif] (1899 – 1965) was an American illustrator known for his strongly worked and often surreal designs. Artzybasheff was born in Ukraine, son of the author Mikhail Artsybashev. He is said to have fought as a White Russian (royalist).

During 1919 he arrived in New York City, where he worked in an engraving shop. His earliest work appeared in 1922 as illustrations for ‘Verotchka’s Tales’ and ‘The Undertaker’s Garland.’ A number of other book illustrations followed during the 1920s. Over the course of his career, he illustrated some 50 books, several of which he wrote, most notably ‘As I See.’

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