Archive for July 17th, 2013

July 17, 2013

etoy

Leaving Reality Behind

Etoy is a European digital art group. Their slogan is: ‘leaving reality behind.’¬†Etoy routinely experiments with the boundaries of art, such as selling shares of ‘stock’ in the etoy.corporation, a registered company in Switzerland and travelling the world as well as living in ‘etoy.tanks’ (cargo containers).

The group was founded in 1994 and is owned now by hundreds of etoy.shareholders such as international art collectors, the etoy.agents and toywar.soldiers (who protected the etoy.brand during the toywar — a legal fight with an online toy retailer over the etoy.com domain). The etoy.inventors own, control and protect the corporate ‘sculpture.’

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