Soju

jinro chamisul

Soju (lit. ‘burned liquor’) is a distilled beverage native to Korea, typically 20% alcohol by volume. Jinro and Lotte soju are the first and third top selling alcohol brands in the world. It is usually consumed neat. It is traditionally made from rice, wheat, barley, but modern producers of soju use supplements or even replace rice with other starches, such as potatoes, sweet potatoes, or tapioca.

Alcohol etiquette is tied to South Korea’s strict culture of respect, particular for elders. When accepting a glass from an older person, the recipient must hold the glass with two hands (left palm on the bottom, right hand holding the side) and bow the head slightly. When drinking the younger person must turn away from the elder and cover their mouth and glass with their hands. There are a few rules unique to Soju: never pour your own glass, and don’t refill your glass until it’s empty.

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