CuteCircuit is a fashion company based in London founded in 2004 by Ryan Genz and Francesca Rosella that designs wearable technology and interactive fashion. The company is among the first in fashion to offer smart textile-based garments with micro electronics. CuteCircuit designs dresses and costumes for international artist special performances or tours. Such as, Katy Perry’s catsuit for her performance on ‘American Idol,’ U2 leather jackets for their ‘U2 360 Tour,’ and Azealia Banks’ mermaid dress.

The Kinetic Dress, designed  in 2004, lights up and changes its patterns following the person’s movement. The Hug Shirt is a t-shirt that recreates the sensation of touch, warmth, and emotion of a hug from the distant one using Bluetooth and sensors technology. The 2008 M Dress accepts a standard SIM card and allows to make and receive calls. Designed in partnership with Ballantine’s, TshirtOS is the world’s first t-shirt, that can be programmed by an iOS app to show images and texts, play music, take photos and share them.

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