The Wayback Machine is a digital archive of the World Wide Web and other information on the Internet created by the Internet Archive, a non-profit organization, based in San Francisco, California. It was set up by Brewster Kahle and Bruce Gilliat, co-founders of Alexa Internet, which provides commercial web traffic data, and is maintained with content from Alexa (currently a subsidiary of Amazon.com). The service enables users to see archived versions of web pages across time, which the Archive calls a ‘three dimensional index.’
The name Wayback Machine was chosen as a droll reference to a plot device in an animated cartoon series, ‘The Rocky and Bullwinkle Show.’ In it, Mr. Peabody and Sherman routinely used a time machine called the ‘WABAC machine’ (pronounced ‘Wayback’) to witness, participate in, and, more often than not, alter famous events in history.
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The Daily Omnivore 