Archive for March 14th, 2015

March 14, 2015

Wrap Rage

frustration free

Wrap rage, also called package rage, is the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-openpackaging, particularly some heat-sealed plastic blister packs and clamshells. People suffer thousands of injuries per year, such as cut fingers and sprained wrists, from tools used to open packages and from packaging itself, and in some cases damage the items they are trying to free from packaging. Easy-opening systems are available to improve package opening convenience.

Packaging sometimes must be made difficult to open. For example, regulations dictate that some over-the-counter drugs have tamper resistance to deter unauthorized opening prior to the intended customer and be in child-resistant packaging. Other packages are intentionally made difficult to open to reduce package pilferage and shoplifting. Hard plastic blister packs also protect the products while they are being shipped. In addition, using transparent plastic allows customers to view products directly before purchasing them.