Archive for May 13th, 2015

May 13, 2015

Pappy Van Winkle’s Family Reserve

pappy

Pappy Van Winkle’s Family Reserve is the flagship brand of bourbon whiskey owned by the ‘Old Rip Van Winkle Distillery’ company (which does not actually own or operate a distillery, but rather has it produced under a contract with another company). It is distilled and bottled by the Sazerac Company at its Buffalo Trace Distillery in Frankfort, Kentucky. It is often regarded as one of the finest bourbons in the world, and is rare to find on the market due to its very low production and high demand. The product has a cult-like following. Famous chefs such as Anthony Bourdain and David Chang have favored the product.

‘Food Republic’ reported that Chef John Currence said: ‘There’s Pappy Van Winkle, then there’s everything else.’ Bourbon aficionados have shown up in droves to get a small chance in a lottery to purchase some. It has been called ‘the bourbon everyone wants but no one can get.’ A writer for ‘The Wall Street Journal’ said ‘You could call it bourbon, or you could call it a $5,000 bottle of liquified, barrel-aged unobtanium.’ Jen Doll wrote in ‘The Wire,’ ‘It’s an age-old dilemma (supply and demand) leading to an age-old marketing dream (a product that can’t be kept on the shelves … money in the pockets … bourbon in the bourbon snifters).’

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