Archive for May 16th, 2016

May 16, 2016

Mukbang

Choi Ji-hwan

Mukbang is a live online audiovisual broadcast in which a host eats large amounts of foods while interacting with their audience. Usually done through an internet webcast, mukbang became popular in South Korea in the 2010s. Foods ranging from pizza to noodles are consumed in front of a camera for an internet audience (who pay or not, depending on which platform one is watching). The word is a portmanteau of the Korean words for ‘eating’ (‘meokneun’) and ‘broadcast’ (‘bangsong’).

Some mukbangs involve eating large amounts of food rapidly, while others features hosts savoring small meals at a more normal pace. In 2018, the South Korean government announced that it would create and regulate mukbang guidelines by launching the ‘National Obesity Management Comprehensive Measures,’ which was intended to discourage binge eating.

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