Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). The term ‘typography’ is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application, both mechanical (typesetting and typefaces) and manual (handwriting and calligraphy). Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information.
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The Daily Omnivore 