Product placement is form of advertising where brands appear in media such as film, television, and video games. Product placement stands out as a marketing strategy because it is the most direct attempt to derive commercial benefit from ‘the context and environment within which the product is displayed or used.’ The technique can be beneficial for viewers, since interruptive advertising removes them from the entertainment.
According to PQ Media, a consulting firm that tracks alternative media spending, 2014 product placement expenditures were estimated at $10.58 billion, rising 13.6% year-over-year, and global branded entertainment growth reached $73.27 billion. The firm noted that brand marketers are seeking improved methods to engage younger audiences used to ad-skipping and on-demand media usage, and branded entertainment provides omnichannel possibilities to more effectively engage post-boomers, particularly Millennials.
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The Daily Omnivore 