Archive for November 28th, 2016

November 28, 2016

Subscription Boxes

mr burns

A subscription box is a recurring, physical delivery of niche-oriented products packaged as an experience and designed to offer additional value on top of the actual retail products contained in a box. Subscription boxes are a marketing strategy and a method of product distribution. Subscription boxes are used by subscription based ecommerce businesses, referred to as ‘subcom’ for short.

Subscription commerce falls into two categories: discovery commerce and convenience commerce. Both categories are meant to foster brand loyalty and increase sales, but discovery commerce is for customers who are looking to try something new, while convenience commerce caters to customers who want a specific product regularly and enjoy having them delivered.

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