This Is Your Brain on Drugs

Partnership for a Drug Free America

This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televiztelevised public service announcements (PSAs) and a related poster campaign.

The 30-second version of the first PSA shows a man in a starkly furnished apartment who asks if there is anyone out there who still doesn’t understand the dangers of drug abuse. He holds up an egg and says, ‘This is your brain,’ before motioning to a frying pan and adding, ‘This is drugs.’ He then cracks open the egg, fries the contents, and says, ‘This is your brain on drugs.’ Finally he looks up at the camera and asks, ‘Any questions?’

 

 

 

 

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