Shox is a shoe feature first released by Nike in 2000 that is incorporated in several of their flagship athletic sports shoes. The shoe design includes a support system feature, which is an arrangement of small hollow columns in the midsole supporting the shoe’s heel, which are made primarily with polyurethane.
There are different formations of the shox technology, but most models include four circular columns in a square formation to provide cushioning. Later variations in shox models added one or two additional shox, 25 mm high, though they may vary in height; as well as triangular and rectangular shox that Nike claims provide better stability. Some shoes have midsoles made entirely of Shox, like the TL series.
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The Daily Omnivore 