Archive for March 23rd, 2020

March 23, 2020

Beer Distribution Game

Bullwhip effect

TheĀ beer distribution game (also known as the ‘beer game’) is a role-play simulation developed by MIT Sloan School of Management in the 1960s to reveal information sharing failures and typical coordination problems of a supply chain.

This game outlines the importance of information sharing, supply chain management, and collaboration throughout a supply chain process. Due to lack of information, suppliers, manufacturers, sales people and customers often have an incomplete understanding of what the real demand of an order is.

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