Archive for ‘Language’

January 7, 2013

Paralanguage

Paralanguage refers to non-verbal elements of spoken communication used to modify meaning and convey emotion, such as change in pitch, volume, or intonation. Paralanguage may be expressed consciously or unconsciously. The term ‘paralanguage’ should not be confused with ‘kinesics,’ or the study of body language. While kinesics is non-linguistic (it is not necessarily related to vocal or written language), paralanguage is. Paralinguistic information, because it is phenomenal, belongs to the external speech signal but not to the arbitrary conventional code of language.

The paralinguistic properties of speech play an important role in human speech communication. There are no utterances or speech signals that lack paralinguistic properties, since speech requires the presence of a voice that can be modulated. This voice must have some properties, and all the properties of a voice as such are paralinguistic. However, the distinction linguistic vs. paralinguistic applies not only to speech but to writing and sign language as well, and it is not bound to any sensory modality. Even vocal language has some paralinguistic as well as linguistic properties that can be seen (lip reading, McGurk effect), and even felt, e.g. by the Tadoma method (a touch based language for the deafblind).

read more »

January 7, 2013

Nunchi

Nunchi refers to a concept in Korean culture that describes the subtle art and ability to listen and gauge others’ moods. In Western culture, nunchi could be described as the concept of emotional intelligence. In Korea, it is the person’s ‘kibun’ being read, which is his or her pride, mood, or state of mind. It is of central importance to the dynamics of interpersonal relationships in Korean culture.

Nunchi is literally translated as ‘eye-measure.’ It is closely related to the broader concept of paralanguage (non-verbal elements of communication used to modify meaning and convey emotion), however nunchi also relies on an understanding of one’s status relative to the person with whom they’re interacting. It can be seen as the embodiment of skills necessary to communicate effectively in Korea’s high context culture. The concept of nunchi, and one’s abundance or lack thereof, forms the basis of many common expressions and idioms. For example, a socially clumsy person can be described as ‘nunchi eoptta,’ meaning ‘absence of nunchi.’

January 6, 2013

Black Propaganda

Black propaganda is false information and material that purports to be from a source on one side of a conflict, but is actually from the opposing side. It is typically used to vilify, embarrass or misrepresent the enemy.

Black propaganda contrasts with grey propaganda, the source of which is not identified, and white propaganda, in which the real source is declared and usually more accurate information is given, albeit slanted, distorted and omissive. Black propaganda is covert in nature in that its aims, identity, significance, and sources are hidden.

read more »

January 6, 2013

Chain Letter

Viral marketing

A typical chain letter consists of a message that attempts to convince the recipient to make a number of copies of the letter and then pass them on to as many recipients as possible. Common methods used in chain letters include emotionally manipulative stories, get-rich-quickly pyramid schemes, and the exploitation of superstition to threaten the recipient with bad luck or even physical violence or death if he or she ‘breaks the chain’ and refuses to adhere to the conditions set out in the letter.

Chain letters started as actual letters that one received in the mail. Today, chain letters are generally no longer actual letters. They are sent through email messages, postings on social network sites, and text messages.

read more »

January 6, 2013

Viral Phenomenon

tree graph

Viral phenomena are objects or patterns able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them.

The concept of something, other than a biological virus, being viral came into vogue just after the Internet became widely popular in the mid-to-late 1990s. An object, even an immaterial object, is considered to be viral when it has the ability to spread copies of itself or change other similar objects to become more like itself when those objects are simply exposed to the viral object.

read more »

January 6, 2013

Memetic Engineering

meme

Memetic [meh-met-ikengineering is a term developed and coined by Leveious Rolando, John Sokol, and Gibran Burchett while they researched and observed the behavior of people after being purposely exposed (knowingly and unknowingly) to certain memetic themes. The term is based on Richard Dawkins’ theory of memes (a proposed basic unit of cultural information).

Memetic engineering refers to the process of developing memes, through ‘meme-splicing’ and ‘memetic synthesis,’ with the intent of altering the behavior of others in society or humanity; the process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds; and the process of modifying human beliefs, thought patterns, etc.

read more »

January 6, 2013

Woozle Effect

Woozle effect, also known as evidence by citation, or a woozle, occurs when frequent citation of previous publications that lack evidence mislead individuals, groups and the public into thinking or believing there is evidence, and nonfacts become urban myths and factoids (statements presented as a fact, but with no veracity).

Woozle effect is a term coined by criminologist Beverly Houghton in 1979. It describes a pattern of bias seen within social sciences and which is identified as leading to multiple errors in individual and public perception, academia, policy making and government. A woozle is also a claim made about research which is not supported by original findings.

read more »

January 6, 2013

Cosmicism

Cosmicism [koz-mih-siz-uhm] is the literary philosophy developed and used by the American writer H. P. Lovecraft in his fiction. Lovecraft was a writer of philosophically intense horror stories that involve occult phenomena like astral possession and alien miscegenation, and the themes of his fiction over time contributed to the development of this philosophy.

The philosophy of cosmicism states that there is no recognizable divine presence, such as a god, in the universe, and that humans are particularly insignificant in the larger scheme of intergalactic existence, and perhaps are just a small species projecting their own mental idolatries onto the vast cosmos, ever susceptible to being wiped from existence at any moment. This also suggested that the majority of undiscerning humanity are creatures with the same significance as insects and plants in a much greater struggle between greater forces which, due to humanity’s small, visionless and unimportant nature, it does not recognize.

read more »

January 4, 2013

Null Hypothesis

Alternative hypothesis

In statistics, a null hypothesis is the ‘no-change’ or ‘no-difference’ hypothesis. The term was first used by English geneticist Ronald Fisher in his book ‘The design of experiments.’ A hypothesis is a proposed explanation for some event or problem. Every experiment has a null hypothesis. If you do an experiment to see if a medicine works, the null hypothesis is that it doesn’t work.

 If you do an experiment to see if people like chocolate or vanilla ice-cream better, the null hypothesis is that people like them equally. If you do an experiment to see if either boys or girls can play piano better, the null hypothesis is that boys and girls are equally good at playing the piano. The opposite of the null hypothesis is the alternative hypothesis (a difference does exist: this medicine makes people healthier, people like chocolate ice-cream better than vanilla, or boys are better at playing the piano than girls).

read more »

January 4, 2013

Type I and Type II Errors

error type

In statistics, Type I and type II errors are errors that happen when a coincidence occurs while doing statistical inference, which gives you a wrong conclusion. A Type I error is saying the original question is false, when it is actually true (e.g. a jury finding an innocent person guilty, a ‘false positive’); a Type II error is saying the original question is true, when it is actually false (e.g. a jury finding a guilty person not guilty, a ‘false negative’ or simply a ‘miss’).

Usually a type I error leads one to conclude that a thing or relationship exists when really it doesn’t: for example, that a patient has a disease being tested for when really the patient does not have the disease, or that a medical treatment cures a disease when really it doesn’t. Examples of type II errors would be a blood test failing to detect the disease it was designed to detect, in a patient who really has the disease; or a clinical trial of a medical treatment failing to show that the treatment works when really it does.

read more »

January 3, 2013

Tacit Knowledge

Tacit knowledge (as opposed to formal or explicit knowledge) is the kind of knowledge that is difficult to transfer to another person by means of writing it down or verbalizing it. For example, stating to someone that London is in the United Kingdom is a piece of explicit knowledge that can be written down, transmitted, and understood by a recipient.

However, the ability to speak a language, use algebra, or design and use complex equipment requires all sorts of knowledge that is not always known explicitly, even by expert practitioners, and which is difficult to explicitly transfer to users. While tacit knowledge appears to be simple, it has far reaching consequences and is not widely understood.

read more »

January 3, 2013

Diffusion of Innovations

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book ‘Diffusion of Innovations.’ He said diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system.

The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers espoused four main elements that influence the spread of a new idea: the innovation, communication channels, time, and a social system.

read more »