Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. It’s original name was ‘Neue Haas Grotesk’; it was changed to ‘Helvetica’ (the Latin name for Switzerland) in 1960 in order to make it more marketable internationally. Generic versions of Helvetica have been made by various vendors; Monotype’s Arial, designed in 1982 has identical character widths and is indistinguishable by most non-specialists.
Helvetica is a popular choice for commercial wordmarks, including: 3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Target, RE/MAX, Toyota, Panasonic, Motorola, Kawasaki, and Verizon Wireless. Apple Inc. has used Helvetica widely in its software. Helvetica is also widely used by the U.S. government; for example, federal income tax forms are set in Helvetica, and NASA uses the type on the Space Shuttle orbiter. New York City has been using Helvetica since 1989 for many of its subway signs. In 2007, director Gary Hustwit released a documentary, ‘Helvetica,’ to coincide with the fiftieth anniversary of the typeface.
Helvetica
Toy Library
A toy library is a library from which toys, puzzles, and games are lent out, functioning like a lending library. Toy libraries offer play sessions for families and a wide range of toys appropriate for children at different stages in their development.
Toy libraries provide children with new toys every week or two, saving parents money and keeping children from getting bored. Popular in the French-speaking world, toy libraries are called ludothèques. A lekotek is a toy and play library with a specific focus on children with special needs.
ICANN
The Internet Corporation for Assigned Names and Numbers (ICANN) is a non-profit corporation headquartered in California that was incorporated in 1998 to oversee a number of Internet-related tasks previously performed directly on behalf of the U.S. Department of Defense, which created the Internet. ICANN manages the assignment of domain names and IP addresses. To date, much of its work is about making new generic top-level domains (e.g. .edu, .com, .gov, etc.).
Net Neutrality
Network neutrality is a principle that restricts Internet Service Providers (ISP) and governments from giving some internet traffic (email, web, peer-to-peer, BitTorrent, etc.) priority over others. On a completely neutral network, all traffic is treated equally. On non-neutral network, ISPs could charge for access to types of traffic, instead of for access to the internet in general. Some degree of traffic management is necessary on any network, but where to draw the line is at issue presently. Many believe net neutrality to be primarily important as a preservation of current freedoms.
Vinton Cerf, considered a ‘father of the Internet’ and co-inventor of the Internet Protocol, Tim Berners-Lee, creator of the Web, and many others have spoken out in favor of network neutrality. Opponents of net neutrality contend that broadband service providers have no plans to block content or degrade network performance. In spite of this claim, some Internet service providers have intentionally slowed peer-to-peer communications. Still other companies have acted in contrast to these assertions of hands-off behavior and have begun to discriminate against P2P, FTP and online games, instituting a cell-phone style billing system of overages, free-to-telecom ‘value added’ services,’ and bundling.
GetHuman
Paul English, cofounder and CTO of Kayak.com is also founder of the “gethuman” movement to restore personal contact in customer service. The most popular part of the gethuman.com website is a database of phone numbers and shortcuts to reach a humans at 500 major US corporations.
SeatGuru
SeatGuru is a website that features aircraft seat maps, seat reviews, and a color-coded system to identify superior and substandard airline seats. It also features information about in-flight amenities and airline specific information regarding Check-in, Baggage, Unaccompanied Minors and Traveling with Infants and Pets. SeatGuru covers more than 700 aircraft seatmaps from more than 95 different airlines. In 2007, SeatGuru was purchased by Expedia subsidiary, TripAdvisor.
Creative Commons
Creative Commons (CC) is a non-profit organization headquartered in San Francisco, devoted to expanding the range of creative works available for others to build upon legally and to share. The organization has released several copyright-licenses known as Creative Commons licenses free of charge to the public. These licenses allow creators to communicate which rights they reserve, and which rights they waive for the benefit of recipients or other creators. Wikipedia is one of the notable web-based projects using one of its licenses.
The organization was founded in 2001 with support of the Center for the Public Domain. The first set of copyright licenses were released in late 2002. Creative Commons is governed by a board of directors and a technical advisory board. Joi Ito is currently the chair of the board and CEO. Creative Commons has been described as being at the forefront of the copyleft movement, which seeks to support the building of a richer public domain by providing an alternative to the automatic ‘all rights reserved’ copyright.
Forer Effect
The Forer effect (also called the Barnum Effect after P.T. Barnum) is the observation that individuals will give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically for them, but are in fact vague and general enough to apply to a wide range of people. This effect can provide a partial explanation for the widespread acceptance of some beliefs and practices, such as astrology, fortune telling, and some types of personality tests like the Myers-Briggs test.
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Walker Library of Human Imagination
The Walker Library of Human Imagination is the private library of Priceline.com founder Jay S. Walker opened in 2002. The library occupies 3,600 square feet in his Connecticut home. It showcases a collection of rare books, artworks, maps and manuscripts as well as artifacts both modern and ancient. Rare books in the collection include: a complete Bible handwritten on sheepskin from 1240; the first illustrated history book (1493); the first illustrated medical book (1499); the first medical book to illustrate the human brain (1550); a copy of ‘Micrographia’ (1664), the first book of illustrations of images seen in the first microscopes; and a 1699 atlas containing the first maps to show the sun, not the earth, as the center of the known universe.
Historical artifacts include: an original 1957 Russian Sputnik backup; an instruction manual for a Saturn V rocket, along with a signed American flag carried to the surface of moon and back on the first lunar landing; and the napkin on which President Franklin D. Roosevelt jotted down his plan to win World War II, just four months after Pearl Harbor; one of two known Anastatic Facsimiles of the original 1776 Declaration of Independence (made directly from the original using a wet-copy process); a leaf from a Gutenberg Bible, the first book printed using movable type; and a Nazi Engima Machine decoder. Distributed around the Library are a series of etched-glass art panels by artist, Clyde Lynds, which illustrate major achievements in the history of human invention.
Fear, Uncertainty and Doubt
Fear, uncertainty and doubt (FUD) refers to a tactic of rhetoric and fallacy used in sales, marketing, public relations, politics and propaganda. FUD is generally a strategic attempt to influence public perception by disseminating negative and dubious/false information designed to undermine the credibility of their beliefs. The term originated in the computer hardware industry where IBM and later Microsoft were accused of using FUD tactics against their competitors, particularly open source software like Linux.
An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor’s product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.
Kewpie Doll
Kewpie dolls and figurines are based on illustrations by Rose O’Neill that appeared in Ladies’ Home Journal in 1909. The small dolls were extremely popular in the early 1900s; they were often awarded as a carnival prize and collected. They were first produced in Ohrdruf, a small town in Germany, then famous for its toy-manufacturers. Their name is derived from ‘cupid,’ the Roman god of beauty and non-platonic love.
The early dolls, especially signed or ceramic, are highly collectible and worth thousands of dollars. The time capsule at the 1939 New York World’s Fair contained a Kewpie doll. The Kewpie doll was mentioned in Anne Frank’s diary. She received one on her first St. Nicholas Day in the Annex from Miep and Bep. The dolls are also mentioned in Steinbeck’s Of Mice and Men.
Spiritual Successor
A spiritual successor, sometimes called a spiritual sequel or a companion piece, is a successor to a work of fiction which does not directly build upon the storyline established by a previous work as do most traditional prequels or sequels, but nevertheless features many of the same elements, themes, and styles as its source material.
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