Tinker Hatfield (b. 1952) is the designer of many of Nike’s most popular and innovative athletic shoe designs, including the Air Jordan 3 through Air Jordan 15, the twentieth anniversary Air Jordan, the Air Jordan XXIII, XXV, XXIX, and other athletic sneakers including the world’s first ‘cross training’ shoes, the Nike Air Trainer. Hatfield oversees Nike’s ‘Innovation Kitchen.’ He is Nike’s Vice President for Design and Special Projects.
He attended the University of Oregon, where he ran track for coach and Nike co-founder Bill Bowerman, and at one time had the pole-vault record at the school. Academically, he studied architecture and graduated with a degree from the University of Oregon School of Architecture. Hatfield joined Nike in 1981, and in 1985 started working on shoe design, believing that his architectural skills could be applied to footwear.
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Tinker Hatfield
Protection Racket
A protection racket is a scheme whereby a group provides protection to businesses or other groups through violence outside the sanction of the law. Through the credible threat of violence, the racketeers deter people from swindling, robbing, injuring, sabotaging or otherwise harming their clients. Protection rackets tend to appear in markets where the police and judiciary cannot be counted on to provide legal protection, either because of incompetence (as in weak or failed states) or illegality (black markets).
Protection rackets are often indistinguishable in practice from extortion rackets since, for the latter, there will be an implied threat that the racketeers themselves may attack the business if it fails to pay for their protection. In an extortion racket, the racketeers agree simply to not attack a business. In a protection racket the criminals agree to defend a business from any attack. Conversely, extortion racketeers will have to defend their clients if threatened by a rival gang to avoid the client transferring their allegiance.
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Rent-seeking
Rent-seeking is attempting to take advantage of a pre-existing resource without improving it. According to Nobel Laureate economist Robert Shiller the classic example is that of a feudal lord who installs a chain across a river that flows through his land and then hires a collector to charge passing boats a fee (or rent of the section of the river for a few minutes) to lower the chain. There is nothing productive about the chain or the collector. The lord has made no improvements to the river and is helping nobody in any way, directly or indirectly, except himself. All he is doing is finding a way to make money from something that used to be free.
An example of rent-seeking in a modern economy is spending money on political lobbying for government benefits or subsidies in order to be given a share of wealth that has already been created, or to impose regulations on competitors, in order to increase market share.
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Colonel Tom Parker
Colonel Tom Parker (1909 – 1997), born Andreas Cornelis van Kuijk, was a Dutch-born American entertainment impresario known best as the manager of Elvis Presley. Parker’s management of Presley defined the role of masterminding talent management, which involved every facet of his life and was seen as central to the success of Presley’s career.
‘The Colonel’ displayed a ruthless devotion to his own financial gain rather than his client’s interests and took more than the traditional 10 to 15 percent of his earnings (reaching up to 50 percent by the end of Presley’s life). Presley said of Parker: ‘I don’t think I’d have ever been very big if it wasn’t for him. He’s a very smart man.’ For many years Parker falsely claimed to have been US-born, but it eventually emerged that he was born in Breda in the Netherlands.
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Smart Cow Problem
The smart cow problem refers to the fact that when a group of individuals is faced with a technically difficult task, only one of their members has to solve it. When the problem has been solved once, an easily repeatable method may be developed, allowing the less technically proficient members of the group to accomplish the task.
The concept is relevant to copyright protection schemes such as DRM (Digital Rights Management), where, due to the rapid spread of information on the Internet, it only takes one individual’s defeat of a DRM technology to render the method obsolete. The term ‘smart cow’ is thought to be derive from the expression: ‘It only takes one smart cow to open the latch of the gate, and then all the other cows follow.’
Overton Window
The Overton window is the range of ideas the public will accept. It is used by media pundits and particularly favored in conservative and libertarian discourse.
The term derives from its originator, Joseph P. Overton (1960–2003), of the Mackinac Center for Public Policy, a free market think tank. Overton described six degrees acceptance of an idea: Unthinkable, Radical, Acceptable, Sensible, Popular, and Policy.
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Predictable Surprise
A predictable surprise describes a situation or circumstance in which avoidable crises are marginalized in order to satisfy economic and social policies. The term was popularized by Harvard Business School professors Max H. Bazerman and Michael D. Watkins who defined ‘predictable surprises’ as problems that: at least some people are aware of, are getting worse over time, and are likely to explode into a crisis eventually, but are not prioritized by key decision-makers or have not elicited a response fast enough to prevent severe damage.
These problems tend to require a significant investment in the near term that will not pay off until later. This could involve changes to established organization culture and/or changes that competing interests do not benefit from. Frequently cited examples include the Iraq War, Enron, the subprime mortgage crisis, the Hurricane Katrina response, global warming, and the Catholic sex abuse scandal.
Extraterrestrial Real Estate
Extraterrestrial real estate is land on other planets or natural satellites or parts of space that is offered for sale. No such sale has ever been recognized by any authority. Nevertheless, some private individuals and organizations have claimed ownership of celestial bodies, such as the Moon, and are actively involved in ‘selling’ parts of them through certificates of ownership termed ‘Lunar deeds,’ ‘Martian deeds,’ or similar sham legal documents.
The topic of real estate on celestial objects has been present since the 1890s. In 1936, A. Dean Lindsay made claims for all extraterrestrial objects. He sent a letter to the Pittsburgh Notary Public along with a deed and money for establishment of the property. The public sent offers to buy objects from him as well. The UN sponsored 1967 ‘Outer Space Treaty’ established all of outer space as an international commons by describing it as the ‘province of all mankind’ and forbidding all the nations from claiming territorial sovereignty.
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Fan Service
Fan service is a term originating from anime and manga fandom for material in a series which is intentionally added to please the audience (i.e. ‘giving the people what they want’). Fan service usually refers to ‘gratuitous titillation,’ but can also refer to intertextual references to other series and other ‘indulgent’ inclusions.
Long shots of robots in mecha shows, nudity, violent episode-long fight scenes, and emphasis on ‘shipping’ (the desire by fans for two people, either real-life celebrities or fictional characters, to be in a relationship, romantic or otherwise) can all be considered fan service as they are specifically aimed at pleasing the fans of any given show. Meta-references are intended to be seen and understood by the fans, as a way for creators to acknowledge and engage the more knowledgeable members of the fanbase.
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Perspective-Taking
Perspective-taking is the process by which an individual views a situation from another’s point-of-view. It can occur visually in that one changes their physical location to see things as someone else does, or cognitively in that one mentally simulates the point-of-view of another’s cognitive state. For instance, one can visualize the viewpoint of a taller individual (physical state) or reflect upon another’s point-of-view on a particular concept (cognitive state).
In other words, perspective-taking is the process of temporarily suspending one’s own point-of-view in an attempt to view a situation as someone else might. This process does not necessitate any form of affinity, compassion, or emotional identification with the other (i.e. empathy). Therefore, as an other-oriented activity, perspective-taking can be used to gain an understanding of a given physical state and/or situation after which a determination of appropriate action can be selected (e.g., empathy).
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Learning Curve
A learning curve graphically represents the amount of experience it takes to learn a given task. Skills with a steep learning curve are difficult to learn quickly, but progress comes rapidly once past the initial hurdle. Activities with a shallow learning curve, by contrast, are said to be ‘easy to learn, hard to master’ (Bushnell’s Law of video game design).
The term can refer to individual tasks repeated in a series of trials or a body of knowledge is learned over time. It was first described by German psychologist Hermann Ebbinghaus in 1885. His tests involved memorizing series of nonsense syllables, and recording the success over a number of trials. The translation does not use the term learning curve—but he presents diagrams of learning against trial number. He also notes that the score can decrease, or even oscillate.
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Tokenism
Tokenism [toh-kuh-niz-uhm] is the policy and practice of making a perfunctory gesture towards the inclusion of members of minority groups. The effort of including a token employee to a workforce usually is intended to create the appearance of social inclusiveness and diversity (racial, religious, sexual, etc.), and so deflect accusations of discrimination.
Employment tokenism misrepresents the person possessing inferior intellect, job skills, and work capacity, relative to the other workers of the group, as well as a superficial personality that is sufficiently bland and inoffensive to not affront the sensibility of superiority inherent to white privilege. Alternatively, the differences of the token person might be over-emphasized and made either exotic or glamorous, or both, which are extraordinary conditions that maintain the Otherness that isolates the token worker from the group.
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