September 16, 2012
Puffery [puhf-uh-ree] as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no ‘reasonable person’ would take literally. Puffery serves to ‘puff up’ an exaggerated image of what is being described and is especially featured in testimonials. In a legal context, the term originated in the English Court of Appeal case, which centered on whether a monetary reimbursement should be paid when an influenza preventive device failed to work.
The manufacturers had paid for advertising stating that £100 would be paid in such circumstances then failed to follow through. Part of their defense was that such a statement was ‘mere puff’ and not meant to be taken seriously. While the defense ultimately lost the case the principle was confirmed that certain statements made by advertisers, that were obviously not made in a serious manner, could be exempt from usual rules relating to promises in open contracts.
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September 15, 2012
A knowledge market is a mechanism for distributing knowledge resources. There are two views on knowledge and how knowledge markets can function. One view uses a legal construct of intellectual property to make knowledge a typical scarce resource, so the traditional commodity market mechanism can be applied directly to distribute it.
An alternative model is based on treating knowledge as a public good and hence encouraging free sharing of knowledge. This is often referred to as attention economy. Currently there is no consensus among researchers on relative merits of these two approaches.
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September 14, 2012
Trademark dilution is a legal concept giving the owner of a famous trademark standing to forbid others from using that mark in a way that would lessen its uniqueness.
In most cases, trademark dilution involves an unauthorized use of another’s trademark on products that do not compete with, and have little connection with, those of the trademark owner. For example, a famous trademark used by one company to refer to hair care products might be diluted if another company began using a similar mark to refer to breakfast cereals.
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September 13, 2012
‘A moron in a hurry‘ is a hypothetical person against whom a claimant’s concern might be judged in an English law civil action for passing off or trademark infringement.
The expression is used to reject a claim that two items could reasonably be confused by a passer-by (i.e. that even a moron in a hurry would notice the difference), on the grounds that the items are so different that the goodwill and brand of the claimant’s item cannot genuinely be affected by the existence of the other.
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September 13, 2012
In computing a 10-foot user interface is a software GUI (graphical user interface) designed for display on a large television (or similar sized screen) with interaction using a regular television-style remote control. ’10-foot’ refers to the fact that the GUI’s elements—i.e. menus, buttons, text fonts, and so on—are theoretically ergonomically large enough to read easily at a distance of 10 feet (3 m) from the display. To avoid distractions and to be more clear, 10 foot UIs also tend to be very simple and usually only have the minimum core buttons.
Typical examples of popular 10-foot user interfaces are HTPC (Home theater PC) media center software applications such as Google TV, MediaPortal, XBMC, Windows Media Center, and Front Row / Apple TV interfaces, but most other Smart TV and set-top boxes devices and software with interactive television interfaces also belong in this category. In 2010, Hillcrest Labs released the Kylo browser, which is a web browser optimized for television use, which features a 10-foot user interface. Hillcrest also invented the first motion-controlled remote for television.
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September 13, 2012
70mm film is a wide high-resolution film gauge, with higher resolution than standard 35mm motion picture film format. As used in camera, the film is 65 mm wide. The additional 5mm are for magnetic strips holding four of the six tracks of sound.
Although more recent 70 mm prints use digital sound encoding, the vast majority of 70 mm prints predate this technology. Each frame is five perforations tall, with an aspect ratio of 2.20:1. The vast majority of film theaters are unable to handle 70mm film, and so original 70mm films are shown with 35mm prints at these venues.
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September 13, 2012
A full-frame digital SLR is a digital single-lens reflex camera fitted with an image sensor that is the same size as a 35 mm (36×24 mm) film frame. This is in contrast to cameras with smaller sensors, typically of a size equivalent to APS-C-size film (20.7×13.8 mm to 28.7×19.1 mm), much smaller than a full 35 mm frame.
Currently, the majority of digital cameras, both compact and SLR models, use a smaller-than-35 mm frame, as it is easier and cheaper to manufacture imaging sensors at a smaller size. Historically, the earliest digital SLR models, such as the Nikon NASA F4 or Kodak DCS 100, also used a smaller sensor.
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September 12, 2012
Hanna Rosin is an American Journalist. Rosin was born in Israel and grew up in Queens, New York where her father was a taxi driver. She graduated from Stuyvesant High School in 1987. She graduated from Stanford University, and is married to ‘Slate’ editor David Plotz; they live in Washington, D.C. with their three children. She is a co-founder of ‘DoubleX,’ a women’s site connected to ‘Slate.’ She is also a writer for ‘The Atlantic.’ A character portrayed by actress Chloë Sevigny in the movie ‘Shattered Glass’ about Rosin’s colleague at ‘The New Republic,’ Stephen Glass, was loosely based on Rosin. Rosin has written a book based on her 2010 Atlantic story, ‘The End of Men.’
In the past she has specialized in writing about religious-political issues, in particular the influence of evangelical Christians on the 2004 U.S. presidential campaign. She is the author of ‘God’s Harvard: A Christian College on a Mission to Save America,’ published in 2007. Based on a ‘New Yorker’ story, the book follows several young Christians at Patrick Henry College, a new evangelical institution that teaches its students to ‘shape the culture and take back the nation.’ Rosin’s portrayals of the students are part of a larger attempt to chronicle the cultural and political history of the modern Christian right.
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September 12, 2012
Luaka Bop is a world music-oriented record label established by David Byrne, former guitarist, singer-songwriter and producer of the art rock-new wave band Talking Heads. It has been a wholly independent label since leaving Universal Music Group’s V2 in 2006. Luaka Bop has been responsible for compilations representing sounds from around the world as well as the release of full length albums, EPs, and singles from individual artists and bands.
‘Brazil Classics’ kicked off the label and a set of seven albums surveying eras and artists ranging from Samba to Tropicália. Ventures into Afro-Peruvian and AfroPean musics unearthed the talents of Susana Baca and Zap Mama, respectively. ‘World Psychedelic Classics’ is made up of three albums and includes artists such as Shuggie Otis, Os Mutantes, as well as West African artists of the late 1960s. Additionally, the label has released ‘Cuba’ and ‘Asia Classics.’
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September 11, 2012
Stuff White People Like (SWPL) is a blog that takes a satirical aim at the interests of North American ‘left-leaning, city-dwelling, white folk.’ The blog was created in 2008 by a white Canadian, Christian Lander, a Los Angeles copywriter who grew up in Toronto and graduated from McGill University. Lander co-authored the site with his Filipino Canadian friend Myles Valentin, after Valentin teased Lander for watching the HBO television series ‘The Wire.’
Although the blog ‘has spurred an outpouring from those who view it as offensive and racist,’ it is not about the interests of all white people, but rather a stereotype of affluent, environmentally and socially conscious, anti-corporate white North Americans, who typically hold a degree in the liberal arts. Lander claims to be lampooning contemporary versions of bohemian/hipster culture, and jokingly refers to other classes and subcultures of white people as ‘the wrong kind of white people.’ Despite the site’s satirical edge, Lander regards the people he describes with affection and numbers himself among them, describing himself as ‘a self-aware, left-wing person who’s not afraid to recognize the selfishness and contradictions that come on the left.’
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September 11, 2012
Ad filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows. Very often it employs autoplay of audio and video.
It is a known problem with most web browsers that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Flash/Shockwave, Window Media files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavior characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
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September 11, 2012
Commercial skipping is an advanced feature in some digital video recorders that makes it possible to automatically skip commercials in recorded programs. This feature has created controversy, with major television networks and movie studios claiming it violates copyright and should be banned. For many years, video recorders manufactured for the Japanese market have been able to skip advertisements automatically, which is done by detecting when foreign language audio overdub tracks provided for many programs go silent, as advertisements were broadcast with a single language only.
The first DVR which had a built-in Commercial skipping feature was ReplayTV with its ‘4000 Series’ and ‘5000 Series’ units. In 2002 five owners of the ReplayTV DVR sued the main television networks and movie studios, asking the federal judge to uphold consumers’ rights to record TV shows and skip commercials claiming that features like commercial skipping help parents protect their kids from excessive consumerism. ReplayTV ended up filing for bankruptcy in 2003 after fighting a copyright infringement suit over the ReplayTV’s ability to skip commercials.
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