A buzzword (also fashion word and vogue word) is a term of art, salesmanship, politics, or technical jargon that is used in the media and wider society outside of its originally narrow technical context. Buzzwords differ from jargon in that jargon is esoteric but precisely defined terminology used for ease of communication between specialists in a given field, whereas a buzzword (which often develops from the appropriation of technical jargon) is often used in a more general way. Buzzwords are used as a form of thought-control via intentional vagueness.
In management, by stating organization goals with opaque words of unclear meaning; their positive connotations prevent questioning of intent, especially when many buzzwords are used. they also are used to inflate the trivial to something of importance and stature, to impress a judge or an examiner by seeming to know a topic, by name-dropping it, or to camouflage chit-chat while saying nothing. Examples include: ‘Going forward,’ ‘Leverage,’ ‘Long tail,’ ‘Next generation,’ ‘Paradigm,’ and ‘Incentivize.’
Buzzword
Useful Idiot
In political jargon, useful idiot is a pejorative term used to describe people perceived as propagandists for a cause whose goals they do not understand, who are used cynically by the leaders of the cause. The term was originally used to describe Soviet sympathizers in Western countries. The implication is that although the people in question naively thought of themselves as an ally of the Soviet Union, they were actually held in contempt and were being used.
The use of the term in political discourse has since been extended to other propagandists, especially those who are seen to unwittingly support a malignant cause which they naively believe to be a force for good. The earliest known usage in Western media is in a 1948 article in the social-democratic Italian paper ‘L’Umanita’ – as cited in a ‘New York Times’ article on Italian politics of the same year. Despite often being attributed to Lenin, in 1987, Grant Harris, senior reference librarian at the Library of Congress, declared that ‘We have not been able to identify this phrase among [Lenin’s] published works.’
Urban Survival Syndrome
The urban survival syndrome in United States jurisprudence, can be used either as a defense of justification or of excuse. The first case using the defense was the 1994 Fort Worth, Texas murder trial of Daimion Osby. The use of the ‘urban survival syndrome’ as a defense to criminal charges followed the success of the battered woman syndrome defense in State v. Kelly (1984), which was based on the acceptance that the presence of such a syndrome may cause the defendant, a victim of domestic violence, to reasonably believe she was in peril and was therefore justified in using deadly force, given the circumstances.
According to the defense, an individual experiencing the daily life of racial segregation and violence common in many inner cities in the United States causes a subjective state equivalent to that caused by survival in a violent battleground of war. As such it leads to a condition similar to a syndrome already recognized in both psychological and psychiatric practices, that is, post-traumatic stress disorder (PTSD).
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White Dot
White Dot is an anti-television organization based in the UK. It encourages people to not watch television, and also to switch off televisions in cafés and pubs with devices such as the TV-B-Gone. It also organizes what it calls zocalo (a Mexican term for a town square) events where people are requested to turn off their televisions, go outside and talk to their neighbors.
The organization is named after the white dot that appeared in the middle of old CRT television screens when switched off—as the capacitors discharged, the cathode ray would continue to emit electrons although no longer being controlled horizontally or vertically.
Smurfing
Structuring, also known as smurfing in banking industry jargon, is the practice of parceling what would otherwise be a large financial transaction into a series of smaller transactions to avoid scrutiny by regulators or law enforcement. Structuring often appears in federal indictments related to money laundering, fraud, and other financial crimes. The term ‘smurfing’ is derived from the image of the cartoon characters, the ‘Smurfs,’ having a large group of many small entities. Miami-based lawyer Gregory Baldwin is said to have coined the term in the 1980s.
Typically each of the smaller transactions is executed in an amount below some statutory limit that normally does not require a financial institution to file a report with a government agency. Criminal enterprises often employ several agents (smurfs) to make the transaction. The term is also applied to activity associated with controlled substances such as pseudoephedrine. In this context the agent will make purchases of small, legal amounts from several drug and grocery stores, with the intent to aggregate the lot for use in the illegal production of methamphetamine.
Salami Slicing
Salami slicing is a series of many minor actions, often performed by clandestine means, that together results in a larger action that would be difficult or illegal to perform at once. The term is typically used pejoratively. An example of salami slicing, also known as penny shaving, is the fraudulent practice of stealing money repeatedly in extremely small quantities, usually by taking advantage of rounding to the nearest cent in financial transactions. It would be done by always rounding down, and putting the fractions of a cent into another account. The idea is to make the change small enough that any single transaction will go undetected.
In politics, the term salami tactics has been used since the 1940s to refer to a divide and conquer process of threats and alliances used to overcome opposition. In academia, salami slicing refers to the practice of creating several publications out of material that could have been published in a single journal or review. Historically, actual physical ‘penny shaving’ may be considered a form of salami slicing. The edges of coins made of precious metals have been clipped or shaved by individuals in order to procure small quantities of said metals with the intention that the coin would still retain its nominal value.
Cryptomnesia
Cryptomnesia [krip-tam-nee-zha] occurs when a forgotten memory returns without it being recognized as such by the subject, who believes it is something new and original. It is a memory bias whereby a person may falsely recall generating a thought, not deliberately engaging in plagiarism but rather experiencing a memory as if it were a new inspiration.
The word was first used by the psychiatrist Théodore Flournoy, in reference to the case of a psychic medium, to suggest a high incidence of ‘latent memories on the part of the medium that come out, sometimes greatly disfigured by a subliminal work of imagination or reasoning, as so often happens in our ordinary dreams.’ Jung suggested the phenomenon in Nietzsche’s ‘Also Sprach Zarathustra.’
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Edward Bernays
Edward Bernays (1891 – 1995) was a pioneer in the field of public relations and propaganda, referred to in his obituary as ‘the father of public relations.’
He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He felt manipulation was necessary in society, which he regarded as irrational and dangerous as a result of the ‘herd instinct’ that Trotter had described.
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Propaganda
Propaganda is a 1928 book by public relations pioneer Edward Bernays. It argued that the scientific manipulation of public opinion was necessary to overcome chaos and conflict in society: ‘The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.’
‘This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. […] In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons […] who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.’
The Century of the Self
The Century of the Self is a British television documentary film; it focuses on how Sigmund Freud, Anna Freud, and Edward Bernays influenced the way corporations and governments have analyzed, dealt with, and controlled people.
Director Adam Curtis said: ”This series is about how those in power have used Freud’s theories to try and control the dangerous crowd in an age of mass democracy.’
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Edelweiss Pirates
The Edelweiss Pirates (Edelweißpiraten) were a loose group of youth culture in Nazi Germany. They emerged in western Germany out of the German Youth Movement of the late 1930s in response to the strict regimentation of the Hitler Youth.
Similar in many ways to the Leipzig Meuten (anti-Nazi, pro-communist gangs of young adults in Germany), they consisted of young people, mainly between the ages of 14 and 17, who had evaded the Hitler Youth by leaving school (which was allowed at 14.) and were also young enough to avoid military conscription, which was only compulsory from the age of 17 onward.
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The Terrorists Have Won
‘…the terrorists have won‘ is a rhetorical phrase which was widely used in the United States in the wake of the September 11 attacks. The phrase takes the form of ‘if we pursue some particular course of action, then, the terrorists have won.’ One of the most famous instances was on November 4, 2001 by Ellen DeGeneres, who was hosting the Emmy Awards, which had been postponed twice that year for worries that a showy celebration would seem inappropriate in the wake of the attacks. To lighten the mood, she quipped: ‘We’re told to go on living our lives as usual, because to do otherwise is to let the terrorists win, and really, what would upset the Taliban more than a gay woman wearing a suit in front of a room full of Jews?’
In December 2001, humorist Steve Symanovich commented on the overuse of the expression, writing in the ‘Washington Business Journal’: ‘In recent months I had heard about any number of things that would allow the terrorists to win. Early on, I learned that if America plays fast and loose with the Bill of Rights, the terrorists will have won. I couldn’t agree more, but that was just the start. Later, I found out that if we stop working/shopping/eating out, the terrorists will have won. I took the message to heart. I’m not opposed to work; I don’t mind shopping; and, although I’m on a diet, I can still eat out and order light. But there was more. Finally, I ran into this headline: ‘If you don’t read this article, the terrorists will have won.”















