May 16, 2012
Mars to Stay missions propose astronauts sent to Mars for the first time should intend to stay, with their unused emergency return vehicles recycled into settlement construction as soon as the habitability of Mars becomes evident to the initial pioneers. Mars to Stay missions are advocated both to reduce cost and to ensure permanent settlement of Mars.
Among many notable Mars to Stay advocates, former Apollo astronaut Buzz Aldrin has been particularly outspoken, suggesting in numerous forums ‘Forget the Moon, Let’s Head to Mars!’ The Mars Underground, Mars Homestead Foundation, and Mars Artists Community have also adopted Mars to Stay policy initiatives. The earliest formal outline of a Mars to Stay mission architecture was given at the ‘Case for Mars VI Workshop’ in 1990, during a presentation by George Herbert titled ‘One Way to Mars.’ Continue reading →
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May 16, 2012
Max Headroom is a fictional British artificial intelligence, known for his wit and stuttering, distorted, electronically sampled voice. It was introduced in early 1984. The character was created by George Stone, Annabel Jankel, and Rocky Morton, and portrayed by Matt Frewer as ‘The World’s first computer generated TV host’ although the computer generated appearance was achieved with prosthetic make up. The classic look for the character was a shiny dark suit – which was actually a fibreglass mould – often paired with Ray-Ban Wayfarer sunglasses.
Only his head and shoulders were depicted, usually against a ‘computer generated’ backdrop of a slowly rotating wire-frame cube interior, which was also initially generated by analogue means – in this case traditional cel animation, though later actual computer graphics were employed for the backdrop. Another distinguishing trademark of Max was his chaotic speech patterns – his voice would seemingly randomly pitch up or down, or occasionally get stuck in a loop. These modulations also appeared when the character was performed live.
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May 16, 2012
New Coke was the reformulation of Coca-Cola introduced in 1985; it originally had no separate name of its own, and was simply known as ‘the new taste of Coca-Cola’ until 1992 when it was renamed Coca-Cola II. The American public’s reaction to the change was negative and the new cola was a major marketing failure.
The subsequent reintroduction of Coke’s original formula, re-branded as ‘Coca-Cola Classic,’ resulted in a significant gain in sales, leading to speculation that the introduction of the New Coke formula was just a marketing ploy. Continue reading →
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May 16, 2012
Crystal Pepsi was a caffeine-free soft drink made by PepsiCo from 1992 to 1993 in the United States, Canada, and for a short time in Australia. Crystal Pepsi was sold for a longer time in Europe.
In the early 1990s, a marketing fad equating clarity with purity began with the remake of Ivory soap from its classic milky solution; the idea spread to many companies, including PepsiCo. Its marketing slogan was ‘You’ve never seen a taste like this.’ A large marketing campaign was launched, for which the company invented the world’s first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen’s hit song ‘Right Now’ during Super Bowl XXVII. Continue reading →
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May 16, 2012
Vernors Ginger Soda is America’s oldest surviving soft drink. It was created in 1866 by James Vernor, a Detroit pharmacist. According to company legend, prior to the start of the American Civil War, while a clerk at the Higby & Sterns drugstore in Detroit, James Vernor experimented with flavors in an attempt to duplicate a popular ginger ale imported from Ireland.
When Vernor was called off to serve in the war, he stored the syrup base of 19 ingredients, including ginger, vanilla, and other natural flavorings, in an oak cask. Vernor joined the Michigan Cavalry in 1862 as a hospital steward. After returning from battle four years later, he opened the keg and found the drink inside had been changed by the aging process in the wood. It was like nothing else he had ever tasted, and he purportedly declared it ‘Deliciously different,’ which remains the drink’s motto to this day. Continue reading →
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May 16, 2012
The anti-cult movement (ACM) refers to groups and individuals who oppose cults and new religious movements (NRM). Sociologists David G. Bromley and Anson Shupe initially defined the ACM in 1981 as a collection of groups embracing brainwashing-theory, but later observed a significant shift in ideology towards a ‘medicalization’ of the memberships of new religious movements.
This countermovement has reportedly recruited from family members of ‘cultists’; former cult members, (or apostates); church groups; and associations of health professionals. A significant minority opinion suggests that analysis should treat the secular anti-cult movement separately from the religiously motivated (mainly Christian) groups. The anti-cult movement might be divided into four classes: secular counter-cult groups; Christian evangelical counter-cult groups; groups formed to counter a specific cult; and organizations that offer some form of exit counseling.
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May 15, 2012
One of B.F. Skinner’s experiments examined the formation of superstition in one of his favorite experimental animals, the pigeon. Skinner placed a series of hungry pigeons in a cage attached to an automatic mechanism that delivered food to the pigeon ‘at regular intervals with no reference whatsoever to the bird’s behavior.’ He discovered that the pigeons associated the delivery of the food with whatever chance actions they had been performing as it was delivered, and that they subsequently continued to perform these same actions.
‘One bird was conditioned to turn counter-clockwise about the cage, making two or three turns between reinforcements. Another repeatedly thrust its head into one of the upper corners of the cage. A third developed a ‘tossing’ response, as if placing its head beneath an invisible bar and lifting it repeatedly. Two birds developed a pendulum motion of the head and body, in which the head was extended forward and swung from right to left with a sharp movement followed by a somewhat slower return.’
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May 15, 2012
Acid Western is a sub-genre of the Western film that emerged in the 1960s and 1970s that combines the metaphorical ambitions of top-shelf Westerns, like ‘Shane’ and ‘The Searchers,’ with the excesses of the Spaghetti Westerns and the outlook of the counter-culture. Acid Westerns subvert many of the conventions of earlier Westerns to ‘conjure up a crazed version of autodestructive white America at its most solipsistic, hankering after its own lost origins.’
The term ‘Acid Western’ was coined in 1996 by Jonathan Rosenbaum in a review of Jim Jarmusch’s film, ‘Dead Man.’ Rosenbaum expanded upon the idea in a subsequent interview with Jarmusch for ‘Cineaste’ and later in the book ‘Dead Man’ from BFI Modern Classics. In the book, Rosenbaum illuminates several aspects of this re-revisionist Western: from Neil Young’s haunting score to the role of tobacco, to Johnny Depp’s performance, to the film’s place in the acid-Western genre. Continue reading →
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May 15, 2012
Psychomagic is a therapeutic practice used by Chilean-French filmmaker and spiritual guru Alejandro Jodorowsky. The technique is alleged to be useful in psychotherapy. It combines art, Eastern philosophies (particularly Zen Buddhism), mysticism and modern psychotherapy to allegedly heal patients with emotional problems.
The principle relies on the belief that the unconscious mind takes a symbolic act as a fact. So a symbolic act could accordingly help solve some types of non rational conflicts. These acts are prescribed by the therapist after having studied the patient’s personality and family tree (Psychogenealogy).
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May 15, 2012
Panic Movement (‘Mouvement panique’) was a collective formed by Fernando Arrabal, Alejandro Jodorowsky, and Roland Topor in Paris in 1962. Inspired by and named after Pan (Greek god of the wild), and influenced by Luis Buñuel and Antonin Artaud’s ‘Theatre of Cruelty,’ the group concentrated on chaotic and surreal performance art, as a response to surrealism becoming petite bourgeoisie.
The movement’s violent theatrical events were designed to be shocking, and to release destructive energies in search of peace and beauty. One four-hour performance known as ‘Sacramental Melodrama’ was staged in 1965 at the Paris Festival of Free Expression. The ‘happening’ starred Jodorowsky dressed in motorcyclist leather and featured him slitting the throats of two geese, taping two snakes to his chest and having himself stripped and whipped. Other scenes included ‘naked women covered in honey, a crucified chicken, the staged murder of a rabbi, a giant vagina, the throwing of live turtles into the audience, and canned apricots.’
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May 15, 2012
Alejandro [ali-hahn-dro] Jodorowsky [ho-dor-row-ski] (b. 1929) is a Chilean-French filmmaker and spiritual guru. Best known for his avant-garde films, he has been ‘venerated by cult cinema enthusiasts’ for his work which ‘is filled with violently surreal images and a hybrid blend of mysticism and religious provocation.’
Dropping out of college, he became involved in theater and in particular mime, working as a clown before founding his own theater troupe in 1947. After moving to Paris in the early 1950s he turned to cinema, directing the short film ‘Les têtes interverties’ in 1957. From 1960 he divided his time between Paris and Mexico City, in the former becoming a founding member of the anarchistic avant-garde Panic Movement of performance artists. Continue reading →
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May 14, 2012
Shigeru Miyamoto [she-gay-roo mee-yah-moe-toe] (b. 1952) is a Japanese game designer and creator of ‘Donkey Kong,’ ‘Mario,’ and ‘The Legend of Zelda’ series for Nintendo. He is one of the most famous game designers in the world and is often called the father of modern video gaming.
His games give players many ways to play and explore, which was unique at the time. Miyamoto started working with Nintendo in 1977 as an artist when it was still a toy and playing-card company. In 1980, he designed ‘Donkey Kong,’ which was a big success. Miyamoto was born and raised in Kyoto Prefecture; the natural surroundings of Kyoto inspired much of his later work. His other creations for Nintendo include ‘Star Fox,’ ‘F-Zero,’ and ‘Pikmin.’ Continue reading →
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