Masters of Beef Advocacy

The Masters of Beef Advocacy (MBA) is an industry-funded program that trains college students to promote agribusiness. Since its launch in March 2009, the MBA has trained nearly 3,000 students and farmers to spread the ‘positive beef message.’ Daren Williams, the communications director for the National Cattlemen’s Beef Association, helped start the MBA with $240,000 from the Beef Checkoff program.

The MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry. MBA candidates will be required to complete six courses in beef advocacy, including: Modern Beef Production, Animal Care, Beef Safety, Beef Nutrition, and Environmental Stewardship.

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