Coca-Cola Freestyle

Freestyle is a touch screen soda fountain introduced by The Coca-Cola Company in 2009. The machine features over 100 different Coca-Cola drink products, and custom flavors. Microdosing blends one or more concentrated ingredients in 46-ounce packets with water and sweetener at the point where the beverage is dispensed, thus avoiding the use of traditional 5-gallon boxes of syrup (also known as a bag-in-a-box). Cartridges store concentrated ingredients in the dispenser cabinet and are RFID enabled. The machine uses RFID chips to detect its supplies and to radio resupplying needs to other units.

These machines include flavors not previously available to the American market including Orange Coke which was previously sold only in Russia and the Baltics, and flavored Dasani waters. The machines transmit supply and demand data to both Coca-Cola and the owner including brands sold, times of the day of sales, troubleshooting information, and service data. They also use Coca-Cola’s loyalty program to let people earn secret flavors.

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