Chiclets is a brand of candy coated chewing gum made by Cadbury Adams. The colors of chiclets are: yellow, green, orange, red, white, and pink. The product’s name is derived from Nahuatl word tziktli, in English chicle, the substance from which chewing gum was traditionally made. The original flavor was peppermint but many flavors have been added and discontinued over the decades since the introduction in 1906.

In some countries the term ‘Chiclet’, ‘Chic’ or ‘Chicla’ is often used to refer to any brand and/or type of chewing gum. In Spain, Peru, and many other Spanish or Portuguese speaking countries, as a result of the brand’s popularity the term ‘Chicle’ is used in every-day language to refer to chewing gum, this ias particular in Mexico as the Nahuatl term derives from there. Furthermore, in Iran any type of chewing gum is referred to as ‘Adams’. The gum is the biggest gum brand in the Middle East, especially in Egypt where it has a huge market share. In South America, and Thailand, Chiclets is also produced, but the brand has been extended to include various formats like bubble gum and stick gum.

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