Mello Yello

cole trickle

Mello Yello is a caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company. It was introduced in 1979 to compete with PepsiCo’s Mountain Dew. There have been three flavored variants: Mello Yello Cherry was released in response to Mountain Dew Code Red, and the other two variants were Mello Yello Afterglow (peach-flavored) and Mello Yello Melon.

Mello Yello was featured in the 1990 NASCAR-based movie ‘Days Of Thunder,’ in which Tom Cruise’s character, Cole Trickle, drove a Mello Yello-sponsored car to victory in the Daytona 500, although the product name itself is never verbally mentioned in the movie. That livery went on to become a real NASCAR paint scheme the following year, when driver Kyle Petty drove with Mello Yello sponsorship in the Winston Cup Series.

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