The term ‘winders‘ was originally coined in 2008 by the sociologist John W. Leigh, in his article ‘Moving towards new forms of social success.’

The term (a contraction of the expression ‘windy winners’) goes back to the original way of experiencing social success by individuals uninhibited with regards to their own success, not looking as much to reconcile rival existential expectations (such as the bobos – bohemian bourgeois, for example) but rather to juxtapose them in a way which is not seeking to constitute a system.


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