Culturomics is a form of computational lexicology that studies human behavior and cultural trends through the analysis of digitized texts. Researchers data mine large digital archives to investigate cultural phenomena reflected in language and word usage. The term is an American neologism first described in a 2010 ‘Science’ article called ‘Quantitative Analysis of Culture Using Millions of Digitized Books,’ co-authored by Harvard researchers Jean-Baptiste Michel and Erez Lieberman Aiden. Michel and Aiden helped create the Google Labs project Google Ngram Viewer which uses n-gram’s to analyze the Google Book digital library for cultural patterns in language use over time.
In another study called ‘Culturnomics 2.0,’ Kalev H. Leetaru examined news archives including print and broadcast media (television and radio transcripts) for words that imparted tone or ‘mood’ as well as geographic data. The research was able to retroactively predict the 2011 Arab Spring and successfully estimate the final location of Osama Bin Laden to within 124 miles.
Culturomics
New Beverly Cinema
The New Beverly Cinema is a historic movie theater located in Los Angeles, California, United States. Housed in a theater which dates to the 1920s, it is one of the oldest revival houses in the region. The building began life as a vaudeville theater, hosting acts such as Dean Martin, Jerry Lewis, and Jackie Gleason.
Later, the theater was converted into a nightclub called Slapsie Maxie’s, named after the boxer and silent film actor Maxie Rosenbloom. In the late 1950’s, the space was converted into a movie theater, with several incarnations. These include: The New Yorker Theater, the Europa (specializing in foreign films), the Eros (a pornographic theater) and finally the Beverly Cinema, a grindhouse (mostly shows exploitation films, so called because they ‘exploit’ often lurid subject matter such as sex, violence, race, etc.) which incorporated live nude dancing.
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Jumpman
The ‘Jumpman‘ logo is used by Nike to promote its Michael Jordan-related merchandise, including the famous and successful Air Jordan brand of basketball shoes. The logo is a silhouette of a studio photograph of Jordan performing a ballet move, not an actual dunk as many believe. Beginning in 1985, the Jumpman photo or logo always accompanied ‘Jordan’ branded products, even when the only word displayed on the product was ‘Jordan.’
The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the ‘Wings’ logo, which had been a feature of the Air Jordans I and II. This model was one of the most popular ever. The Jumpman logo would retain a fairly consistent look throughout the Air Jordan line’s history, except on the Air Jordan VIII, on which it was reminiscent of a peace sign. In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers’ own Bugs Bunny. As a tie-in, Nike created a line of merchandise which featured a spoof of the Jumpman using Bugs’ silhouette, combined with a “Hare Jordan” caption. This led to the film ‘Space Jam.’
Fred Tomaselli
Fred Tomaselli (b. 1956) is an American artist. He is best known for his highly detailed paintings on wood panels, combining an array of unorthodox materials suspended in a thick layer of clear, epoxy resin. Tomaselli is represented by the White Cube gallery in the UK and the James Cohan Gallery in the USA.
He grew up in Orange, California. He attended and graduated from Orange High School where what he has described as ‘artificial, immersive, theme park reality’ as a normal part of everyday life. The idea of a ‘contaminated’ image – one that is Post-modern in its borrowing from both high and low culture – permeates his work.
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