George Liquor

John K

George Liquor (often taking his epithet as George Liquor, American), most famous for his appearances on ‘The Ren and Stimpy Show,’ is a cartoon character created by John Kricfalusi and is a mascot for Kricfalusi’s defunct animation studio, Spümcø. Kricfalusi portrayed George Liquor as a patriotic, outspoken, politically conservative blowhard. Kricfalusi described Liquor as his favorite character to animate.

Kricfalusi described George Liquor as ‘the greatest American’ who is so conservative ‘that he thinks the Republicans are Commies.’ George harbors a deep antipathy for the political left; in one issue of Spümcø’s ‘Comic Book,’ George Liquor becomes enraged after a fish calls him a Democrat. George is a middle-aged, crass, religious, ultra-patriotic American who favors his nephew, Jimmy The Idiot Boy, and tries to teach Jimmy how to be ‘a Real Man.’

Liquor lives in the fictional city of Decentville, USA. George strongly believes in discipline and corporal punishment; his motto is ‘it’s discipline that begets love.’ In the two episodes of ‘The Ren and Stimpy Show’ in which he starred, George treats Ren and Stimpy strictly and tries to make them as disciplined as possible. In an issue of ‘Comic Book,’ Liquor questions how parents can love their children without spanking them.

George was created by Kricfalusi in 1979 immediately after Kricfalusi saw a building with a sign that read, ‘George Liquor,’ ‘the coolest name [he] ever heard.’ Kricfalusi’s father greatly influenced the character’s personality, ‘George and my Dad believe strongly in discipline and order and rules. (Especially their own!)’ Kricfalusi intended for George Liquor to be an integral character in ‘The Ren and Stimpy Show’; Kricfalusi created Ren and Stimpy as Liquor’s and Jimmy’s pets.

However, Liquor only appeared in a few episodes because those in charge of Nickelodeon at the time hated the character. Ren and Stimpy animator Bill Wray described Liquor as a character that Nickelodeon ‘never liked’ because the name ‘Liquor’ both was a reference to alcohol and sounded like the words ‘lick her.’

Liquor’s major appearance, the episode ‘Man’s Best Friend,’ was banned from Nickelodeon and was not shown on television for years because of its content. In the episode, George makes threats and angry demands to Ren and Stimpy, and in the end of the episode, Ren beats George with an oar. In addition to missing deadlines for Nickelodeon and making too many controversial cartoons, Kricfalusi said that ‘Man’s Best Friend’ was the episode that got him and the Spumco staff fired from the series. When Nickelodeon fired Kricfalusi, the network gave him the rights to use George Liquor because the network employees did not like the character. The arrangement with the network also granted Kricfalusi the rights to Jimmy the Hapless Idiot Boy.

After Nickelodeon, George Liquor and Jimmy The Idiot Boy starred in ‘Comic Book,’ a Spümcø comic book series. The comic book series also had appearances of the various characters who regularly interacted with George and Jimmy. The series was launched at Marvel, but Kricfalusi decided to move the series to Dark Horse Comics, as ‘Marvel wanted to maintain its corporate image, so we moved to Dark Horse, where they have no social conscience.’ The series was written and drawn by Spümcø co-founders Kricfalusi and Jim Smith and other members of the original Spümcø staff.

George Liquor starred in the Flash Internet cartoon series, ‘The Goddamn George Liquor Program,’ created by Kricfalusi in 1997; it was the first cartoon series to be produced exclusively for the Internet. George appeared on the series with his nephew, Jimmy The Idiot Boy; Jimmy’s cousins, Slab and Ernie; Jimmy’s love interest, Sody Pop; and George and Jimmy’s pet dog, Dirty Dog. Without the control of a network, the series could be made as Kricfalusi wanted. Spümcø produced eight one-minute shorts.

After being fired from ‘The Ren and Stimpy Show,’ John Kricfalusi used George Liquor in Flash advertisements in hopes of creating a series with direct sponsorship without a network. Kricfalusi began with free advertisements that he made for Tower Records in 1997. George Liquor has been used in Kricfalusi’s advertisements for the Ultimate Fighting Championship, and is currently used in ads for the internet communication service Raketu.

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